"Cloud Tourism" is worth seeing (Holiday Observation)
This year's Spring Festival, many people celebrate the New Year on the spot.
With the accelerated pace of the tourism industry embracing the Internet, even if you stay at home and stay at home, you can still enjoy the beautiful scenery on the "cloud".
Turning on computers and mobile phones, one by one wonderful cloud tourism products, set up a "cloud bridge" for people to return to their hometowns and travel the world.
Gather in the cloud
Enjoy cultural and travel feast
The eighth day of the twelfth lunar month coincides with the traditional cold season. The video class "The Season of the Forbidden City·Cold" was launched on the WeChat public account of the Ministry of Publicity and Education of the Palace Museum.
The course revolved around the winter custom of setting sky lanterns in the palace of the Qing Dynasty, introduced cultural knowledge related to it, and brought wonderful meals to the audience.
Not only that, from January 27th to February 5th, the online "Forbidden City Knowledge Class" started as scheduled, focusing on the two themes of "Cultural Relics and Nature" and "Architecture and History", in the Ministry of Publicity and Education of the Palace Museum "I'm going to Live broadcast on the Kuaishou account of the Palace Museum.
Two series, 20 courses with different themes are wonderful, and we will gather in the cloud.
In order to cope with the impact of the epidemic and adapt to the new demands of tourism consumption, many scenic spots have actively developed cloud tourism products and services, and held live "cloud travel" live events on Internet platforms such as Kuaishou and Douyin, so that people can travel around without leaving home.
Although celebrating the New Year on the spot, you can also feel the taste of the new year in your hometown online.
In January, the "Culture Enters Ten Thousand Homes-Live Video Broadcasting Hometown Year" event sponsored by the Intangible Cultural Heritage Department of the Ministry of Culture and Tourism was launched. A series of short videos were published on online platforms such as Kuaishou, Douyin, Weibo, and Kugou. , Live broadcast and other ways to show relevant annual customs scenes, attracting a large number of netizens to interact.
Some Internet travel platforms have also launched corresponding products.
Mafengwo's tourism live broadcast launched the "Special Plan for the Spring Festival", bringing hundreds of exciting live tourism live broadcasts to tourists.
During the Spring Festival holiday, the live event invites travel anchors in major destinations around the world to share the "Flavours of the Year" from various places through the live broadcast room, showing different local Spring Festival folk customs, history and culture, winter beauty and special experiences.
Technological innovation
Break the limitations of time and space
Open the WeChat applet "Dunhuang Yunhuang" on your mobile phone and click on the "Panoramic Caves" section, you can visit the caves online in a panoramic way.
After opening the page of Cave 254, after the picture and text introduction, I saw the dialog box of panoramic roaming.
The user holds the mobile phone as if walking into a cave, adjusting the angle of the mobile phone, and then enjoying the 360-degree view of the cave.
"The reason why the tourism industry can launch cloud tourism products that people love to see is that it has accelerated the application of technologies such as the Internet and big data in the process of responding to the epidemic." said Wu Ruoshan, a special researcher at the Tourism Research Center of the Chinese Academy of Social Sciences "Cloud tourism" based on data and cloud data is becoming an emergency response to the impact of the epidemic and gradually becoming a breakthrough for the tourism industry to innovate and better meet people's needs.
After embracing live broadcast technology, cloud tourism has broken the limitations of time and space.
Especially in cultural and scientific places such as museums, art galleries, science and technology museums, these cultural tourist attractions use digital and technological innovations to explain their own culture and historical allusions through professionals, so that people can experience related cultural services anytime, anywhere .
The application of high technology brings people a new experience, and also allows cloud tourism to have more room for imagination.
With the development of 5G, AR, VR, AI, drones and other technologies, cloud tourism has developed from graphics and short videos to live broadcasts, panoramic views and other forms of presentation, bringing the food, accommodation, travel, travel, shopping, Elements such as entertainment are delivered to more tourists through the perspective of travel bloggers and professional anchors.
Cloud tourism is not just about moving offline resources to online, but can realize more usage scenarios and values.
For example, in general outdoor research and education, participating students often cannot reach the core areas of some nature reserves.
But with the use of virtual reality technology, not only can the core area be simulated, but animals can also be projected within the simulation range, making the research journey more lively and interesting.
Expand the market
Drive cultural and creative marketing
Watching intangible cultural heritage live broadcasts, buying intangible cultural heritage, tasting intangible cultural heritage, and appreciating intangible heritage skills... At the "Intangible Cultural Heritage Conservation Association" co-sponsored by the China Intangible Cultural Heritage Protection Association and e-commerce, a lot of consumption The author rushed to an online New Year's Eve and felt the charm of intangible cultural heritage.
"It is hoped that through the "Intangible Heritage Year of the Ox" event, more people will know about intangible heritage, love it, and protect it, so as to promote the return of intangible heritage to thousands of households, give back to all industries, and achieve better protection and inheritance. Enhance the cultural self-confidence of the Chinese nation.” said Wang Xiaofeng, member of the Party Leadership Group of the Ministry of Culture and Tourism and chairman of the China Intangible Cultural Heritage Protection Association.
For operators of all links in the upstream and downstream of the industrial chain, cloud tourism is becoming an important tourism marketing scene, driving the sales of cultural and creative products.
"Thin paper, bright as a mirror, sound as exhausted" Rongchang pottery, Rongchang summer cloth going to the international market, Chinese traditional handicraft Rongchang folding fan with a unique style... Chongqing's 2020 launch of "Tourist Boutique and Cultural and Creative Products" "In the large-scale cultural tourism promotion event, the live studio in Rongchang District attracted many visitors to watch and leave messages to participate.
From “intangible cultural heritage experience” to “sports and health” to “food and leisure”, the audience not only enjoyed the beautiful scenery and learned about cultural and creative products online, but also demonstrated strong purchasing power: the live event sold more than 2.64 million items, and the full-caliber sales were approximately 105 million yuan.
Affected by the epidemic, Sichuan's Wenchuan cherries, which were mainly picked and sold by tourists in the past, once faced considerable sales pressure.
The local area actively tried a new "cloud" model, and successively cooperated with well-known domestic live broadcast platforms to create the Wenchuan Sweet Cherry Picking Festival. Through cloud communication, cloud promotion, cloud signing, cloud tourism, cloud picking, etc., Wenchuan cherries were inserted With the "cloud" wings, a larger market has been opened up.
Some cloud tourism products have also boosted booking sales.
For example, some homestays have very good locations, from sunrise to sunset, every time period is very beautiful.
The operator of the homestay used live broadcasts to show everyone the beauty of different time periods and local special meals. They realized watching and booking while they were watching, driving forward income.
Reporter Wang Ke