Digital RMB pilot "blooms in many places" adds a different flavor to this Spring Festival

　　During the Spring Festival this year, many places in my country used various forms such as issuing consumer vouchers and cash red envelopes to guide people to "Chinese New Year on the spot."

　　As the first batch of digital renminbi pilot cities, Shenzhen, Suzhou, Beijing and other cities have successively launched a lottery to issue digital renminbi red envelopes, which also added a special flavor to this Spring Festival.

Spend a "Su Shi Nian" with digital red envelopes

　　On the first day of the Spring Festival holiday, red envelopes for the Suzhou New Year Festival with a total value of 30 million yuan began to arrive.

Many time-honored stores in Suzhou have opened digital RMB windows.

Early in the morning, there was already a long queue at the entrance of this old-fashioned braised vegetable shop on Guanqian Street.

　　Showed the payment code, scanned it with a POS machine, and Xiao Ran used the 200 yuan digital RMB red envelope for the new year goods to make the payment.

▌Consumer Ran Xin:

　　Before, we went online to apply, and then the system draws lots. I was very lucky to have won. I saw the recommended merchants above and can come to spend time in old brands. I especially want to spend a "Soviet Year" in Suzhou.

　　For merchants, charging digital renminbi does not require any handling fees, and it is more convenient than other payment methods.

▌Suzhou merchant Jin Liming: We

have done a lot of preparatory work before, including Bank of Suzhou also sent a special person to our store in advance to upgrade and maintain some of our lines, POS machines, etc., no matter for consumers Still the staff, digital renminbi is a very convenient payment method.

　　During the Suzhou New Year Festival, local city commercial banks took full advantage of their familiarity with the local market, actively cooperated with the operating agency Bank of China, participated in the digital RMB pilot application in the Suzhou area, and worked with many long-established Suzhou merchants to further enrich the digital RMB application scenario.

▌Shen Qing, general manager of the Internet Finance Department of Bank of Suzhou:

In this digital RMB Suzhou New Year Festival red envelope activity, we joined hands with 29 time-honored stores in Suzhou, including Lu Dianjian, Songhe Tower, Jinshuitai, and Yuanwaiyuan, and actively participated in the test It involves retail department stores, restaurants, hotels, culture, education, tourism, life services, etc. It carries the unique memory of traditional festivals of Suzhou people, spreads Jiangnan cultural brand, adds more human touch, and also provides convenience for the people who stay in Suzhou for the New Year.

Beijing: Create a full scene of Winter Olympic consumption

　　In this round of digital renminbi pilot activities, Suzhou has allowed digital renminbi to collide and merge with time-honored brands. The digital renminbi pilot activities of the "Digital Wangfujing Ice and Snow Shopping Festival" in Beijing are centered on ice and snow sports, food, housing, Travel, travel, shopping, entertainment and other aspects to create a full scene of consumption in the Winter Olympics, in order to stimulate domestic demand and encourage "local Chinese New Year."

　　The Beijing digital renminbi pilot program issued 50,000 digital renminbi red envelopes to individual consumers in Beijing through lottery, each with a value of 200 yuan.

　　After winning the lottery, after consumers download the "Digital RMB App" and open a personal digital wallet, they can directly receive and use the red envelope without binding any bank card.

　　In addition, citizens can view participating merchants through the "Charming Wangfujing" applet, Jingdong App, Jingxi App, and Digital RMB App.

　　It is understood that this event has nearly 2,300 brands in JD.com, and nearly 800 brands from Wangfujing Commercial District participated in the event.

▌Li

Feng, deputy director of the Finance Office of Dongcheng District,

Beijing

: The

countdown to the first anniversary of the opening of the Beijing Winter Olympics is also an important measure to strengthen the construction of the payment service environment for the Winter Olympics and create an international consumption area.

"Blooming in many places"

digital RMB

promotes speed

　　In fact, since Shenzhen first launched the digital renminbi red envelope test in October last year, the application test of digital renminbi has continued to accelerate.

Experts said that in the future, digital renminbi red envelopes are expected to benefit more people, and the consumption scene will become more abundant.

　　Experts said that the issuance of digital renminbi during the Spring Festival this time is an innovative way to encourage "in-situ Chinese New Year", and it will also help boost consumption.

▌Dong Ximiao, a part-time researcher of the Institute of Finance of Fudan University:

Recently, Beijing, Suzhou, and Shenzhen issued a round of digital renminbi red envelopes before the Spring Festival. Through the digital renminbi red envelopes, citizens are further encouraged to expand consumption, which is conducive to boosting the consumer market and further expanding domestic demand .

Second, when digital renminbi red envelopes are distributed in various places, it is not only for citizens with local household registration, but also for new citizens who celebrate the New Year locally, which will help further implement the local New Year policy.

　　On the whole, the digital renminbi pilot is showing a trend of "blooming in many places".

　　Up to now, the digital renminbi has been internally closed pilot tests in Shenzhen, Suzhou, Xiong'an, Chengdu and future Winter Olympics scenes, from the function of payment to the launch of sub-wallets; the use of scenarios has expanded from offline to online; in addition, Digital renminbi wallets have also developed various forms from the original mobile phone.

▌Dong Ximiao, a part-time researcher of the Institute of Finance of Fudan University: The

number of participants in the digital renminbi pilot work is increasing, the application scenarios are more abundant, and a large number of new technologies are constantly being applied. The digital renminbi pilot test work is progressing very smoothly. And if the reliability is further verified, expand the digital RMB test pilot.

　　(CCTV reporter Zhou Xuan, Sun Yan, Zhu Yinran)

　　(Edited by Feng Shuqi)