"Chinese New Year in situ" No discount on the taste of the New Year,
our reporter Wu Bingze and Wang Xinwei
"The sound of firecrackers is a year old, and the spring breeze sends warmth into Tusu." During the Lunar New Year of the Ox in the Lunar New Year, the land of Guizhou is full of New Year's flavors. Lanterns are lightly displayed in the market, and the New Year goods are dazzling.
Due to the need for the prevention and control of the new crown pneumonia epidemic, many New Year celebrations have been held online, but there is no "discount" for the taste of the New Year, and people can feel the taste of the New Year across the screen.
Traditional crafts are selling well
In the new year, the reporter came to Ximaliao Village, Xijiang Town, Leishan County, Guizhou Province, and the local beatings were heard endlessly.
The masters who concentrate on processing silver jewellery tapped and polished them, and pieces of exquisite silver jewellery products gradually formed in their hands.
"Silver jewelry plays an irreplaceable role in our daily lives, and it is also a very important New Year's gift." Pan Guofeng, director of the village committee of Ximaliao Village, told reporters that the silversmiths in the village have been busy for a long time, and everyone is hurrying to make products. To meet the holiday market demand.
Ximaliao Village is a well-known "Silversmith Village" with a history of silver forging for more than 600 years. At present, nearly 70% of the villagers in the village are engaged in work related to silver forging, and the products they make are popular among consumers.
In recent years, Xima Liu Village has given full play to its long history of silverware forging, and has vigorously developed rural tourism that focuses on experience, taking into account food, lodging, travel, shopping and entertainment, and expanded channels for the masses to increase income.
Pan Guofeng said that there are currently more than 10 inns and farmhouses in the village. “As the situation of epidemic prevention and control improves, our business will definitely get better and better”.
As the most representative tourist product in Guizhou, silver jewelry is now also on the industrial express train, speeding up the pace of going out of the mountains and going to the world.
In the production line workshop of the Guiyin Production Demonstration Base in the Yudie Production Base in Guiyang Economic and Technological Development Zone, Guizhou Province, the reporter saw that a silver bar about 6 cm in length was placed on the engraving table. The pattern is engraved according to the pattern designed by the computer in advance. In less than half a minute, a silver bar for ring making is finished.
The operator Hu Gongjia told reporters that in the past it took two or three hours to manually engrave this type of silver bar. Now not only has the time been shortened, but the machine-engraved lines are more perfect than manual engraving.
On February 3, the production line of the Guiyin Production Demonstration Base was officially put into operation. This is the first modern full-process production line of local silver jewelry and silverware in Guizhou.
Yuan Wei, deputy director of the Guizhou Provincial Department of Culture and Tourism, said that the completion of the production line has filled the gap in the industrialization of tourism commodities in Guizhou.
In recent years, Guizhou ethnic minority handicrafts represented by silver ornaments, Miao embroidery, and batik have developed rapidly with the help of the "blow-out" growth of the cultural tourism industry, and have gradually grown into a large industry, fighting for the province to fight poverty and overcome all-round. Well-off, we won the battle against poverty with high quality as scheduled and made important contributions.
High popularity of ice and snow tourism
In response to the call for the New Year in situ, scenic spots in Guizhou Province have become the first choice for many citizens to travel. The "Southern Ice and Snow City" Liupanshui is the choice of many people.
"As a southerner, it is rare to see snow several times a year. I really like the feeling of galloping freely and unrestrainedly on the snow field." Ice and snow sports enthusiasts and Guiyang citizen Wang Qiang will go to Liupanshui to experience ice and snow sports in recent years. This year's Spring Festival He and his friends went to the Liupanshui Yushe Snow Mountain Ski Resort to experience the world of ice and snow.
As the country’s lowest latitude alpine ski resort, Yushe Ski Resort not only has primary, intermediate, and advanced ski trails for tourists to choose from, but also has a snow play area where visitors can experience snowmobiles, snow assault boats, snow UFOs, etc. 20 More than a kind of fun brought by snow entertainment.
At present, Liupanshui City's "3+6" sports and health products, mainly skiing and hot springs, have gradually become the highlight of Guizhou's winter tourism.
In 2020, the Liupanshui ice and snow sports tourism route has also been selected as the national "2020 Spring Festival Golden Week Sports Tourism Premium Route".
Xing Xuemei, director of the Liupanshui Municipal Bureau of Culture, Radio, Film and Tourism, introduced that from November 2020 to March 2021, the city will hold a series of skiing activities and continue to promote "Southern Ice and Snow City Guizhou Liupanshui" and "Song of Ice and Fire" ·"Snow and Spring Dance" travel brand, providing visitors with unique winter travel experience.
It is understood that in addition to ice and snow events, Liupanshui City also plans to launch a number of intangible cultural heritage and folk cultural activities during the Spring Festival holiday around the five themes of "skiing, hot springs, new year goods, intangible heritage, and research."
In order to promote further "warming" of winter tourism, Guizhou continues to carry out the "hot spring season" activities. From October 2020 to February 2021, tourists can enjoy a 30% discount on some hot spring tickets.
In addition, the province's major hot spring scenic spots also frequently "tricks".
For example, the Shiqian Fodingshan hot spring town will hold the theme activity of "Welcome to the New Year-Colorful Lantern Festival" during the Spring Festival to make the "New Year in Place" more flavorful.
Online activities are full of flavor
On February 6, the New Year Cultural Fair of "Wing Chun and the Year of the Ox" hosted by the Guizhou Provincial Cultural Center was held as scheduled.
The activity integrates traditional culture, national culture and the way of life that young people like today, and presents a special event for the citizens to welcome the New Year, enriching the cultural life of the people.
The difference from the past is that the day’s activities were held in a combination of offline and online, and the online activities were mainly composed of cultural “cloud markets”.
At 10 o'clock in the morning, the live broadcast of the "Guizhou Provincial Cultural Center" on the Douyin platform started on time. The host led the audience and friends to experience the traditional culture in the "cloud". Lucky audiences could also "order online" to make the calligraphy teacher unique for his creation. Spring couplets.
This year's Spring Festival, due to the need for epidemic prevention and control, many of the New Year cultural activities held offline in the past have been moved online, but this did not affect people's interest in the New Year.
On February 3, the Chinese New Year National Concert of the Guizhou Provincial National Orchestra was also held online, and nearly 600,000 spectators enjoyed a feast of national music in the "cloud".
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In order to let the people of Guizhou who spend the New Year in a different place feel the taste of their hometown, the Guizhou Provincial Department of Culture and Tourism also selected a number of representative projects of intangible cultural heritage related to "Nian Culture", shooting a series of short videos, and being active during the Spring Festival Played on a high-degree network platform.
The relevant person in charge of the Provincial Department of Culture and Tourism said, “Guizhou people who spend the New Year in a foreign country can experience the taste of their hometown online by entering the intangible heritage exhibition and broadcasting area of the live webcast platform.
Our reporter Wu Bingze and Wang Xinwei