#I called a Kakao Taxi, but after a while?
What if several other taxis passed in front of me in the meantime?
If so, it is most likely that the nearest taxi did not come.
Regular taxis nearby may not pick up my calls, but they may be affiliated taxis that are automatically assigned even if they are a little far away.
If I have to go to the meeting place in a hurry, I just want to catch a passing taxi, but I can't cancel the call because of the taxi driver coming because of me.
#Kakao Mobility has entered the franchise taxi business since 2019.
After completing a certain amount of training and wrapping a Kakao character in the car, regular taxis can also join as member taxis.
Of course, you have to pay between 3% and 4% for each call.
However, this fee also has a tremendous advantage of being an acceptable member taxi.
It is'automatic dispatching'.
In general taxis, when a call is assigned to a mobile phone, the speed of light must be clicked faster than anyone else to catch the call.
However, affiliated taxis will automatically dispatch this call if the customer is not far away.
The driver can't pick a destination, but it has a big advantage that there is no end to work (calls).
This is especially true in situations where each customer is desperately desperate for coronavirus as it is now (except for a temporary situation where taxis are insufficient due to crowded customers immediately after 9 PM due to restaurant business restrictions)
#What kind of taxi is assigned to your'call' is still a controversial part.
Kakao's side says, "Any member and a regular taxi are sent or dispatched to the driver in the nearest distance."
The difference is up to 6 times when comparing the number of regular taxis and affiliated taxis that operated similar times during the month of last December.
As Kakao claimed, even if the call was sent to member taxis and general taxis the same way, it is natural that general taxis that require you to press the call accept button again are more disadvantageous.
#So, there are drivers who want to enter Kakao member taxi.
Kakao Mobility offers a taxi driver with a member taxi proposal based on evaluations such as high ratings and good vehicle conditions.
There are also many drivers secretly waiting for this call.
You might think, “So it’s good for everyone.”
Consumers do not refuse to ride, and they like pleasant member taxis, and general taxi drivers also want to join as member taxis.
In addition, some say, "Is it not natural for Kakao to drive work to a member taxi that pays a fee?"
#But there is still something to think about.
This is about the'process'.
Kakao Mobility member taxis are around 15,000 units nationwide, accounting for half of all member taxis.
Call capital Kakao overwhelms other apps.
When users settle on one platform, Kakao is highly likely to monopolize the taxi market in the future, given the nature of not using other platforms well.
What's more, as now, the faster both consumers and taxi drivers want to get into this platform.
What happens when a platform monopolizes the market is similar.
After attracting providers with low commissions, they raise commissions when they don't want to leave this market.
An example is the case of raising the commission of the people of delivery.
At the time, it was known that the fees had been excessively raised, and when he was criticized, Bae Min was forced to abolish this fee system.
Taxi fees are now as low as 3%, but we do not know when they will increase.
The Ministry of Land, Infrastructure and Transport is trying to increase the use of other apps such as Macaron and T-map taxi, but the market trend led by Kakao has not changed yet.
#A concern that hasn't happened yet?
There is one more problem.
If Kakao drove a call to a member taxi, this is also against fair trade.
Let's go back to the early days of business where Kakao connected taxis and customers, only brokering.
Due to the advantage of no brokerage fee, we were able to quickly attract customers as well as taxi drivers.
Thus, Kakao Mobility has increased its market share.
Until then, no one would have thought that Kakao would run a separate affiliate taxi business as it is now.
Wouldn't it have been so big if we knew that they were discriminating against member taxis?
The FTC believes that if Kakao discriminates against call allocation and does not inform general taxi drivers of this fact, unfair trade practices and abuse of market dominance can result.
#It is a consistent opinion that neither the Ministry of Land, Infrastructure nor the FTC can stop new industries such as platforms.
In addition, there are many negative perceptions of general taxi drivers, so most consumers are not dissatisfied with the changing taxi culture to make them more comfortable and comfortable.
But even within that, fair competition is necessary.
The important thing, then, is how far the sanctions are needed.
The FTC's full-scale investigation has just begun.
We are already curious about what conclusions the FTC will conclude without harming the development of the platform industry.