Last year's financial results for cosmetics giant Shiseido showed that sales fell 18% from the previous year due to refraining from going out due to the spread of the new coronavirus infection and a significant decrease in foreign tourists, resulting in a final profit of 11.6 billion. It became a deficit of the yen.
Shiseido announced on the 9th that the group's financial results for the last year were 920.8 billion yen, a decrease of 18.6% from the previous year, and a net loss of 11.6 billion yen.
It has been in the red since the fiscal year ended March 2013.
In addition to refraining from going out due to the spread of the new coronavirus infection, sales to foreign tourists, which had been a pillar of earnings, dropped sharply.
In the overseas market, although China improved, Europe and the United States did not perform well and pushed down business performance.
Shiseido is strengthening cosmetics for skin care to prevent rough skin, with a view to continuing to wear masks, and actively promoting online advertising, etc. Expects a final profit of 11.5 billion yen.
Shiseido President Masahiko Uotani said at an online press conference, "We believe that the skin care business will recover considerably in the future, and we will continue to invest in the digital field for growth."