Jeep® |
The Middle -
Jeep
Dubbed "The Middle", this film intimately involved Bruce Springsteen, who worked closely with director Thom Zimny.
He wrote and produced the original score with Ron Aniello.
“From
Imported from Detroit
and
Halftime in America
to
Farmer
, and more recently
Groundhog Day
, we've sought to make meaningful and emotional connections with millions of viewers, with cultural relevance at the heart of our communication.
», Declared Olivier Francois, global marketing director of Stellantis, the automotive group born from the PSA-Fiat merger.
“'The Middle' is a celebration of the 80th anniversary of the Jeep brand and, more in keeping with recent news, is a call to all Americans to come together and seek common ground in order to collectively watch the road. towards the future.
"
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