[New Year Chronicle] Will the catering industry in the New Year’s Eve dinner under the epidemic be expected to break through
[Explanation] With the escalation of epidemic prevention and control measures, all localities encourage people to spend the New Year there.
New Year's Eve is approaching, "Eating New Year's Eve at home" has become the first choice of the public.
During the Spring Festival under the epidemic, how will catering companies innovate to break through and find new hot spots?
The reporter visited and saw that many restaurants launched activities such as "online New Year's Eve dinner set" and New Year's Eve vouchers. Online shopping for New Year's Eve dinner has become a new mode of booking, and single-person set meals are quite popular among the people.
[Concurrent] Tao Tingting, founder of Guizhou specialty restaurants
Like this year we launched a (online) New Year’s Eve dinner. First, we are not restricted by region, and secondly, we are not restricted by quantity. That is to say, we may only have a few tables now, but we can reserve about 100 tables. Meal.
Meals for two persons and meals for one person are also very popular, so we promote small dishes on the single New Year’s Eve dinner. In addition to the New Year’s Eve dinner, we also have our Guizhou New Year products. We have also opened pre-packaged products like this. Products can be made at home, the most important thing is that we will bring the goods through live broadcast, and then promote the purchase in the form of community purchases.
[Commentary] Tao Tingting introduced that as people responded to the call to celebrate the local New Year, the amount of New Year’s Eve dinner orders this year has increased significantly. Many Guizhou villagers come here to make reservations for the taste of their hometown.
The restaurant also circumvents the cold chain food in the choice of ingredients, most of which are transported by air from Guizhou to Beijing, so that people can eat with peace of mind.
[Concurrent] Customer Zhang Guangxin
I came to Beijing from Guiyang, Guizhou, for 16 years. This year I am also responding to the country’s call for epidemic prevention. This year I will spend the New Year’s Eve dinner in Beijing without going home. I will cook some for the New Year’s Eve dinner, and then I will buy some from Guifeng (restaurant). Bring back.
There are some hometown specialties, bacon sausages, and some special fruits.
[Concurrent] Customer Chen Ning
During the New Year, I should cook by myself, and then pack some special snacks here, such as small crispy meat such as mutton noodles.
In the past, I usually go back to my hometown to eat with my family. Now I might just eat here by myself. If you bring these Guizhou-style snacks from this shop, you can make up for the taste of the year.
[Explanation] In addition to the flavor restaurants with hometown characteristics, the reporter also came to a music restaurant with a more live atmosphere.
The store manager told reporters that restaurants affected by the epidemic did not launch a New Year’s Eve meal set. On New Year’s Eve, the restaurant will limit the flow of dine-in meals to encourage consumers to sell them.
[Concurrent] Ouyang Lu, manager of a music restaurant in Beijing
This year’s New Year’s Eve set meal is mainly based on a la carte and will not be launched. Affected by the epidemic, the ingredients may not be complete, so only the ingredients that were available at the time can be provided to make this New Year's Eve dinner.
On the day of the New Year’s Eve dinner, we only accept reservations for 10 tables and limited dine-in meals. We will also launch a lot of lucky draws on that day to create a New Year’s Eve dinner atmosphere.
[Concurrent] Customer Liang Guorui
For the New Year’s Eve dinner, I intend to stay at home for the time being, especially young people who are not good at cooking.
If you take the semi-finished product or the finished product directly from the restaurant, it will save more effort.
[Explanation] Ouyang Lu, who has 20 years of experience in the catering industry, said that the epidemic will have a great impact on catering in 2020, and restaurant turnover has dropped by 50%. However, as the epidemic improves, government support has increased, advocating for the general public With the Chinese New Year in place, he believes that the Spring Festival will become a warm spring for Beijing's catering industry.
[Concurrent] Ouyang Lu, manager of a music restaurant in Beijing
The 400 square meters of our store is basically (average daily) between 30,000 and 40,000. Now, after the epidemic, it’s about 10,000 yuan, which has dropped by 50%. The domestic epidemic has been well controlled, and the government has also distributed cash to citizens. Coupons, consumer coupons.
This year's New Year in situ should be a warm spring for the (Beijing) catering industry. Many people who do not necessarily dine in may choose to take out these.
Some online vouchers have been launched, as well as a single package and a two-person package. 58 is worth 100. The purchasing power is quite high.
[Explanation] China’s food industry analyst Zhu Danpeng believes that the epidemic has prolonged the Spring Festival holiday for some employees, which will promote the development of the catering economy to a certain extent. In addition, the demand for online ordering and pre-made New Year’s Eve dinners will increase significantly. There will be regional trade-offs.
[Concurrent] Zhu Danpeng, China Food Industry Analyst
I think the entire catering industry has benefited from the first- and second-tier cities, while the third, fourth, and fifth-tier cities are relatively lost.
From the perspective of the entire catering industry, in fact, this growth rate is not large, and one will grow and disappear.
There will be a relatively large increase in the area of pre-products. For consumers, convenience is improved, but for the catering industry, its overall profit has also increased. I think this is a win-win situation. Such a situation.
Reporter Liu Xuanting reports from Beijing
Editor in charge: [Wang Kai]