In 2020, the operating income of my country's property management industry will reach 1.18 trillion yuan
Property services are upgraded to high quality and diversification
Our reporter Kang Shu
Residential communities are the main space for residents' lives. Residential property management is related to the quality of life of the people, the safe operation of the city and the harmony and stability of the society.
Not long ago, the Ministry of Housing and Urban-Rural Development and other 10 departments issued a notice request to accelerate the development of the property service industry, promote the upgrading of property services to high quality and diversification, and meet the growing needs of the people for a better living life.
The reporter interviewed relevant industry associations and companies on issues of public concern in the process of property development.
Clarify the boundaries of property management
Property management is the closest to the residents. It can not only serve the masses well, but also should become an important force in grassroots social governance.
However, the overall pattern of incorporating property management into social governance is still in the preliminary exploration stage and faces many problems.
This also brings confusion to the community owners. For example, how can the illegal construction of properties always be managed well?
Electric bicycles are placed everywhere for illegal charging, which poses a great safety risk. Who should care?
The quality of the house is not satisfactory. The property service company said it was left by the developer and shouldn't be in charge of it. What should the owner do?
It is reported that for a long time, relevant government departments regard property service enterprises as the starting point for the implementation of the work, and enterprises have undertaken many government management duties or public service obligations.
In addition, some owners, based on their own expectations for property services, do not have an accurate understanding of the boundaries of property management, and require property service companies to provide services beyond the scope of responsibility and contractually agreed.
A few days ago, the Ministry of Housing and Urban-Rural Development and other 10 departments issued the "Notice on Strengthening and Improving the Management of Residential Property" (hereinafter referred to as the "Notice") to further clarify which matters are in charge of relevant government departments, which are in charge of subdistricts, and which are in charge of properties. The service company is responsible.
"Notice" clearly, promote the sinking of urban management services.
Promote the extension of urban management services to residential communities, relying on the urban integrated management service platform, and establish an acceptance and handling mechanism for the masses to report problems.
Clarify the list of responsibilities of departments and units, consolidate work responsibilities, and promptly investigate and deal with violations of laws and regulations such as illegal construction, destruction of greenery, arbitrary disposal of garbage, violation of regulations, illegal parking and charging of electric bicycles, occupation and blocking of public and fire channels in the property service area behavior.
Clarify the professional operating units of water supply, drainage, power supply, gas supply, heat supply, communications, cable television and other services to end users in accordance with the law, and implement the professional operating units' responsibilities for the maintenance, maintenance and update of related facilities and equipment in the property service area.
This shows that residential community management and services are not only the responsibility of property service companies.
Whether it is illegal construction such as illegal construction, or operation and maintenance issues such as water, electricity and heat, the main body of its management lies in the competent department of the city government or professional operation unit.
With this "Notice", it has become more clear who should go to advocate for the problems that the majority of residents are facing.
At the same time, the majority of residents have high expectations for the quality of property services. How can property management be improved?
The "Notice" proposes a number of measures in this regard.
Fully implement the main responsibility for service quality of property service enterprises.
Property service companies must improve the service quality assurance system, establish a rapid handling mechanism for service complaints, strengthen personnel and vehicle management, regularly inspect and maintain shared parts, shared facilities and equipment, take reasonable measures to protect the owner’s personal and property safety, and do a good job in green maintenance. Assist in standardizing garbage disposal and timely cleaning and transportation, improving the living environment, enhancing the quality of living, creating excellent property service projects, and improving the quality of personnel in the property service industry.
In addition, the price formation mechanism of property services should also be improved. The prices of property services are mainly formed through market competition.
Promote the improvement of property management
A small community, a big society, and managing a residential community requires the joint efforts of the government, enterprises, and owners.
In the face of current problems, the "Notice" responds to social concerns, studies and solves industry pain points, and promotes exploration by all parties.
What should I do if the owners’ committee, which represents the rights and interests of the majority of owners, cannot be established?
The "Notice" clarified that if the conditions for the establishment of the owners' assembly are temporarily unavailable, explore the establishment of a property management committee with the participation of community residents' committees and owners' representatives to temporarily replace the owners' committee.
According to the relevant person in charge of the China Property Management Association, when the establishment of the property committee is indeed difficult, one can learn from the experience of Beijing, Guangzhou and other places to first establish a property management committee, which will exercise relevant rights on behalf of the majority of residents.
The property management committee can temporarily make up for the problem that there is no property committee in the community and the residents' wishes are difficult to be advocated.
The reporter learned that in many cities, the establishment of property committees or property management committees has become an important starting point for strengthening property management.
The "Three-year Action Plan on Strengthening Beijing’s Property Management Work and Improving the Level of Property Services (2020-2022)" issued by Beijing in 2020 clarifies that more than 2,000 owner committees (property management committees) will be established by the end of 2020; The establishment rate of the management committee will reach 30%, 70% in 2021, and 90% in 2022.
How to supervise the services of property service companies?
The "Notice" clearly states that the property management industry will establish a credit evaluation system for property service companies.
According to the credit status of the enterprise, the urban housing and urban-rural construction department will grant the credit star mark, implement credit classification and classification supervision, and strengthen the application of credit information in the preliminary property management bidding and bidding, the selection of property service enterprises by the owners' meeting, and government procurement.
At the same time, a red and black list system for property service companies will be established to promote the formation of a market environment for the survival of the fittest.
Real estate service enterprises and persons directly responsible for serious violations of laws and regulations and bad circumstances shall be cleared of the market in accordance with the law.
The relevant person in charge of the China Property Management Association stated that strengthening residential property management not only requires the government and enterprises to exert their efforts, but also mobilizes the enthusiasm of residents, social organizations, social work service agencies, community volunteers, and units in the district to achieve decision-making and conspiracy. Development and co-construction, construction co-management, co-evaluation of results and sharing of results.
In this way, property management can play a greater role in building a new pattern of grassroots social governance featuring joint construction, governance and sharing.
Expanding the new blue ocean of the market
After 40 years of development, the property management industry in my country has gradually become mature and perfect.
Currently, the number of property service companies in my country is 234,000, with more than 7.4 million employees.
In recent years, property service companies have ushered in a wave of listings. There are currently more than 40 listed property service companies, indicating that capital is very optimistic about the development prospects of the property management industry.
The latest data shows that in 2020, the operating income of my country's property management industry will reach 110.03 billion yuan.
The "property service + life service" model enables residents to enjoy better property services and also brings greater development opportunities to the property management industry.
"Notice" clearly, will promote the development of life service industry.
Encourage qualified property service companies to extend to areas such as elderly care, childcare, housekeeping, culture, health, housing brokerage, express delivery and delivery, and explore the "property service + life service" model to meet the diverse and multi-level residential needs of residents.
The person in charge of Longfor Smart Service told reporters that "property service + life service" has always been the direction of Longfor Smart Service's active exploration.
Up to now, 9 types of value-added service products, including "Gannet Rental and Sale", "Huandai Master", "Longan Optimum", and "Yugong Moving", have basically covered the entire life service chain of the owners.
Wan Jie, vice president of Sino-Ocean Services and general manager of Value-added Business Department, told reporters that Sino-Ocean Services is willing to do more exploration in "property services + life services", which is an important development opportunity for property service companies.
Ocean Services currently has layouts in space operations, real estate brokerage, Mercure, and community retail, and continues to explore new products and new tracks in hot industries, such as education, tourism and elderly care.
However, in actual operation, there are also some problems.
For example, in the process of developing elderly care services, it may be necessary to occupy community space. Owners often have different opinions on whether to establish elderly care institutions according to whether there are elderly people in different families.
Wan Jie appealed that property service companies face some "blocking points" in advancing "property service + life service", and hopes that relevant departments will issue implementation rules to straighten out the management authority of property service companies and help companies better provide elderly care and other life services.
In terms of improving "property services + life services", the "Notice" also proposes to guide property service companies to provide customized products and personalized services through a smart property management service platform, so as to realize one-click appointments and door-to-door services.
In this regard, the relevant person in charge of the China Property Management Association believes that the smart platform of property service companies should be open and shared, not only serving a community, but also radiating to surrounding communities. Through mobile apps and other channels, surrounding community owners can also Enjoy the services of nearby excellent property service companies and increase the supply of high-quality property services to facilitate the lives of surrounding residents.
The person in charge of Longfor Smart Service said that going out of the community and serving a broader urban space is also a trend in the development of property service companies. Based on the advantages of brand property service company management and service precision, and the continuous deepening of the company's own technology penetration, With the improvement of management radius, urban services will bring huge development space for professional property service enterprises.