China-Singapore Jingwei Client, February 3rd. The 47th "Statistical Report on China's Internet Development Status" (hereinafter referred to as "Report") issued by China Internet Network Information Center shows that as of December 2020, the number of live webcast users in my country Reached 617 million, an increase of 57.03 million from March 2020.
According to the "Report", the number of e-commerce live broadcast users is 388 million, and users who have purchased goods in the e-commerce live broadcast account for 66.2% of the overall e-commerce live broadcast users.
Source: "Statistical Report on Internet Development in China"
According to the "Report", as of December 2020, the number of live webcast users in my country has reached 617 million, an increase of 57.03 million from March 2020, accounting for 62.4% of the total netizens.
Among them, the number of e-commerce live broadcast users was 388 million, an increase of 123 million from March 2020, accounting for 39.2% of the total netizens; the number of game live broadcast users was 191 million, a decrease of 68.35 million from March 2020, accounting for 19.3% of the total netizens %; The number of users of reality show live broadcast was 239 million, an increase of 31.68 million from March 2020, accounting for 24.2% of the total netizens; the number of users of live concert live broadcast was 190 million, an increase of 39.77 million from March 2020, accounting for the total netizens The number of users of live sports is 138 million, a decrease of 74.88 million from March 2020, accounting for 13.9% of the total netizens.
The "Report" pointed out that the webcast industry represented by e-commerce live broadcasts will achieve vigorous development in 2020. In terms of promoting consumption, webcasting has become an effective way to stimulate economic internal circulation.
Under the dual background of the 2020 new crown pneumonia epidemic and the decisive battle against poverty, "crossing the information gap, achieving safe transactions, and forming a healthy cycle" has become an important goal of the government and enterprises.
As a new digital economy model of "online drainage + physical consumption", webcasting perfectly meets the above-mentioned needs and has become a new hot spot for development.
According to the "Report", with the acceleration of users' online consumption habits during the epidemic, live e-commerce has become an emerging shopping method that is widely loved by users.
The data shows that users who have purchased goods in e-commerce live broadcast accounted for 66.2% of the total e-commerce live broadcast users, and 17.8% of them spent more than 30% of their online shopping consumption.
(Zhongxin Jingwei APP)