China News Service, February 3, February 2, Beijing Normal University Future Education Research Center and Analysys jointly released the "China K12 Online Tutoring Industry Summary and Trend Insights 2021" market research report (hereinafter referred to as the "Report").

The report focuses on China’s K12 online tutoring industry, through the compilation of government policies and industry public information, the interpretation of corporate and institutional market data, the mining of user learning big data, and in-depth interviews with industry veterans and relevant corporate executives. In-depth insight into the current situation, laws and trends of the industry's development.

China Internet K12 Education Market Map 2021 Source: Analysys

  The report selected 11 representative companies in the K12 online tutoring industry for evaluation.

At present, the Xueersi Online School, a subsidiary of Good Future, has a leading position in terms of innovation capabilities and existing resources.

On the one hand, it benefits from the continuous accumulation of abundant educational resources and good brand reputation of Xueersi Online School.

On the other hand, in 2020, Xueersi Online School will continue to open up free educational resources, promote market sinking, and deepen the brand to accelerate business expansion, achieving rapid growth in regular-priced class attendance and income.

With multi-dimensional competitive advantages and development strategies that are in line with industry trends, Xueersi Online School has become more and more stable.

2020 K12 Online Tutoring Enterprise Strength Matrix Source: Analysys

  After the epidemic, users' online learning habits have continued to strengthen, and online K12 education has grown strongly.

The report data shows that as of November 2020, the number of active mobile users in the elementary and middle school education field is nearly 200 million, and the user scale is much higher than other education segments.

Judging from the performance of K12 education mobile active users in the past year, the number of active users of primary and secondary education has increased significantly year-on-year.

Among them, Xueersi Online School ranks first in the number of active users and has a solid leading position. The rapid response to "no suspension of classes" during the epidemic has further widened the gap between its monthly active users and subsequent echelons.

Data source of active users of K12 online tutoring apps in China in November 2020: Analysys

  The report also pointed out that in the post-epidemic era, the K12 online tutoring industry has both opportunities and challenges. From the perspective of education, online education will transform the traditional education model, promote the integration of online and offline development, and the formation of a benign interactive pattern. It will also guide the transformation of the education paradigm from "teaching" to "learning", and provide for the formation of a lifelong learning system. Important support; from the perspective of the economic field, online education will become an important part of new business models and models, injecting new momentum into the creation of new economic growth points and high-quality economic development in the digital economy era. Online education companies should take product and service quality as their core competitiveness, and continuously improve their sustainable development capabilities.