Almost a year after the start of the health crisis, the SNCF has not regained a level of attendance that allows it to be profitable.
So the company wants to communicate positively: traveling by train is also an ecological choice.
Another 50% fewer passengers over 1 year in January 2021 for SNCF.
In order to regain a level of frequentation allowing it to be profitable, the company intends to increase communication on its environmental impact: traveling by train also means choosing a mode of transport with a low CO2 impact.
For the SNCF, the recovery will be green and goes through a program called "Planète Voyages".
You may thus stumble upon a TGV with an entirely green head train ...
"Know"
And on these trains, written roughly, two figures: the train is "50 times less CO2 emitted than the car, 80 times less than the plane".
We must "make people know" summarizes Alain Krakovitch, director of Voyages SNCF and "do more" within the company, such as promoting eco-driving. "We wanted to equip each of our drivers with a system of information that allows you to optimize your driving in relation to the profile of the line, to have up to 100km without any electric traction. "
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And to embody this "Planète Voyages" project, the chosen sponsor is a sailor: François Gabart, follower of the train when it is not at sea. "We need to better understand the impacts of our travels, and make decisions Consequently. The train is an extraordinary solution to move with an impact in CO2 equivalent which is very good ", he assures.
According to SNCF, among all modes of transport, the train is indeed the most environmentally friendly since it weighs only 0.6% of the sector's emissions with 10% of passengers transported.
New trains
Hybrid or hydrogen TER, the new trains will be even more energy efficient: consumption down by 20% for the future TGV M, whose nose, particularly aerodynamic, will be presented in a few weeks.