China News Service, Yinchuan, January 31 (Reporter Li Peishan) Speaking of Ningxia's characteristic industries, the "purple business card" wine should have a place.
The Zhihui Yuanshi Winery, which has transformed from a sandstone factory into a national 4A-level tourist attraction, is the best representative of the eastern foot of Helan Mountain.
On the 31st, Yuan Hui, a representative of Ningxia People's Congress and chairman of Ningxia Zhihui Industrial Group Co., Ltd., said in an exclusive interview with a reporter from China News Agency that making wine suitable for Chinese people has always been his dream.
"Some people have always said that wine is an imported product. In fact, grapes have been grown in China for more than 2,000 years. We have our own terroir and the largest consumer market, and we are obliged to work on'Chinese people drink national wine'." Yuan Hui said.
Harvest grapes of Zhihui Yuanshi Winery (data map).
Photo by Li Peishan
In 1986, Yuan Hui's father led his two sons to invest in the establishment of Zhihui Sandstone at the foot of Helan Mountain in Xixia District.
In the 1990s, recognizing the importance of ecology, Yuan Hui sought transformation and planted trees with friends.
In 1999, Yuan Hui had the idea of restoring the ecology and started planting trees and afforestation to prevent wind and fix sand on the deserted beach under Helan Mountain.
In 2008, sand pits, stones, and grapes changed physically in Yuan Hui's thoughts.
He took advantage of the staggered ground potential of the sand and gravel goaf and various waste building materials to follow the high and low terrain of the gravel goaf to build a compound winery, named Yuanshi Winery.
In order to restore the originally destroyed ecology, Yuan Hui transplanted a large number of trees and planted lawns.
Not only that, he firmly believes that good wines are grown, and after constant exploration, the yield of grapes per acre is controlled below 400 kg, and low yields are exchanged for high-quality wines.
There are many Ningxia wine people who have the same plot as Yuan Hui.
With the gradual development, Ningxia Helan Mountain East currently has the largest contiguous planting area of wine grapes and winery wine production area in China, with 92 wineries established with an annual processing capacity of 200,000 tons and an annual output of 130 million bottles of wine. , Thousands of wines have won awards in international competitions, with a comprehensive output value of 26.1 billion yuan.
Today, Ningxia wines are not only performing well in the domestic market, but also exported to more than 20 countries and regions.
Take 2020 as an example. Take the Helan Mountain East foot production area in Ningxia as an example. In 2020, each winery will receive more than 800,000 tourists, sales of wine will reach 22 million bottles, and online sales will exceed 350 million yuan, a year-on-year increase of 25%. the above.
After the gradual recovery of the foreign trade export market in the second half of the year, this young producing area once again became the "new darling" of the wine market at home and abroad. Statistics from Yinchuan Customs show that in 2020, Ningxia inspected 29 batches of exported wine with a value of US$431,000, an increase of 26% and 33.9% year-on-year, respectively. The number of "going to sea" has achieved contrarian growth. (Finish)