Chinanews.com client, Beijing, February 1st (Reporter Wu Tao) During the Spring Festival of the Year of the Ox, many people choose to stick to the New Year at their workplace in the context of advocating the Chinese New Year on the spot. There have also been some new changes in the purchase of New Year goods.
"Mother's Taste" mailed to the workplace
"In previous years, my mother was responsible for purchasing the New Year's goods. I just waited for the'dry meal'. This year, I decided to spend the Chinese New Year alone outside of the country. I was afraid that I would not have the food. My family mailed two large packages early, most of which were for food."
Photo courtesy of netizens
"I only need three kinds of ingredients. Finally, the family sent me lamb, beef jerky, beef sauce, donkey meat, peeled corn and peas, and dumpling stuffing, because my family must ask me to celebrate the Chinese New Year. Time to eat their own dumplings." Tian Tian, who lives in Inner Mongolia and currently works in Beijing, told a reporter from Chinanews.com.
There are many similar situations.
Recently, many netizens have been exposed to the "smell of mother".
"I received a large package of 60 kilograms, a lot of bacon, fish and chicken, and even green vegetables were delivered. Chinese sausage, fried fish, fried meat, chili sauce and fried tofu, the refrigerator couldn't fit."
"I love dumplings the most. Mom sent me three types of dumplings. There are leek and egg fillings, cabbage pork fillings, and my favorite wild vegetables pork fillings. All of them are frozen by my mother. Each filling is about 200, I feel enough for a month."
A reporter from Chinanews.com noticed that on some social platforms, these mailed "tastes of mother", in addition to chicken, duck and fish, also have a message of love, "It is especially easy to splash oil when frying fish. Use a pot cover. Block it so you don't scald your face." "The rice cake is not easy to digest. Don't eat too much at once."
Netizens sun received the new year goods mailed from home.
Screenshot
"After receiving the new year's goods in the mail, I quietly shed tears." Tian Tian said, "I feel very happy to be cared for, but it is also very uncomfortable. I am especially homesick. Looking at the packages of things, it is very special. It's the big bag of corn kernels and pea kernels. I think of the scene where my parents are sitting at the table and talking about me while peeling corn and beans."
"Niu Zhuan Qiankun" "Single Package" New Year Goods Popular
In addition to receiving the "mother's taste", many local Chinese New Year buyers choose online shopping, which is convenient and fast.
But unlike previous years, some "niche" New Year goods became popular this year in the e-commerce New Year goods festival.
Image source: screenshot of e-commerce platform
"2020 is really a magical year. 2021 is the year of the ox in the lunar calendar. Buy a'bull turn the universe' to reverse the situation." Zhou Shenshen, who works in Beijing, told a reporter from Chinanews.com. Although I didn't believe this much, but This time I bought a mobile phone case and a hoodie from "Niu Zhuan Qiankun", "Because you can imagine it? I will return home once on National Day in 2020. This time, there is no hope of going home again. I really hope that the epidemic will pass sooner. "
The reporter searched on Tmall, JD, Pinduoduo and other e-commerce platforms and found that the "Niu Zhuan Qiankun" series of products have everything, including sweaters, ornaments, mobile phone cases, pendants, stickers, and more.
Chinese New Year elements such as red color, bronzing pattern, and the year of the ox are used in various apparel designs and are deeply loved by the younger generation of consumers.
In addition, the reporter observed that due to the large number of people celebrating the New Year on the spot, the single-person New Year’s Eve set meal also became popular.
Since entering the twelfth lunar month, the search volume for "New Year's Eve dinner" on the Ele.me platform has increased four times from last year.
There is no shortage of luxurious set meals, "Nanjing big brand stalls 598 yuan single New Year's Eve dinner set, including five-spice beef tendon, cured duck leg, handmade sausage, bacon, yellow croaker, flower mushroom, bamboo fungus and other popular dishes."
In addition to online purchases of customized New Year’s Eve dinners, there are also New Year’s Eve gift packages that "hard dishes are served as soon as they are hot".
For example, Crab Zhuangyuan launched a "no washing, no cutting, no seasoning" New Year's Eve gift box set, which only needs to be simply heated after purchase, and it becomes a table of New Year's Eve dinners that are not inferior to the quality of the store.
Many e-commerce platforms have launched the "One Person's New Year's Eve Dinner" gift box.
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"Baidu 2021 New Year Goods Search Big Data" shows that under the background of advocating local Chinese New Year, the post-90s generation is the main force in online New Year goods purchase, and single-person New Year's Eve dinner reservations become the mainstream of first-tier cities.
"Compared with the New Year's Eve dinner booking type in the Year of the Rat last year with 8 to 12 people, the number of types this year has dropped significantly, with 4 servings, 2 servings or even single servings mostly."
Some big cities have a large number of people celebrating the New Year on the spot, and many e-commerce platforms have adjusted their sales strategies in time.
In the Beijing area, in addition to the basic New Year’s Festival special products, specialty products represented by roast duck are compressed. The platform supply is mainly based on actual home table products, "including New Year’s Eve cooked food gift boxes and one’s seafood New Year’s Eve dinner. Gift packages etc."
Strong demand for spiritual culture "New Year goods"
Zeng Chong, who is preparing to celebrate the Chinese New Year in Beijing, said to a reporter from Chinanews.com, “I’m ready. I have bought members of iQiyi, a new switch game, and I have an appointment with my partner to open the “Kaihei” king. Two dinners."
Data map: offline supermarkets are full of flavor.
Photo by Wu Tao from China News Service
"A person has to celebrate the New Year. Originally, I wanted to buy couplets. Later, a friend sent them and posted them." Zeng Chong said, "As long as I schedule enough time, I will not be lonely. Get on me."
Recently, at a press conference held by the State Council’s Joint Prevention and Control Mechanism, relevant departments also paid great attention to the spiritual and cultural needs of the local Chinese New Year. They clearly stated that they would increase the supply of cultural and sports programs on the Internet, TV, and radio, and encourage the provision of free traffic. Online services such as free movie screenings.
According to the policy, the government will guide all localities to actively organize cloud theaters and art live broadcasts, encourage libraries, museums, theaters and other public cultural venues to develop online services, organize national network audiovisual new media to set up special channels or special areas for the Spring Festival, and vigorously develop colorful National fitness events.
To reassure everyone of "surfing" on the Internet, the reporter noticed that Beijing and other places have already begun to distribute free data. The Beijing Municipal Administration of Communications has organized three Beijing operators to issue mobile phone numbers for Beijing’s online mobile phones from 0:00 on February 3rd. Data package, each number can receive 20G Beijing local Internet data package, which can be used for free during the Spring Festival.
In addition, data from multiple e-commerce platforms show that JK, Hanfu, and Lolita skirts are selling well due to some cultural influences.
Some netizens said, “These are basically no chance to wear them at ordinary times, or they are worn at home, just when there is time for the Spring Festival, wearing them for taking pictures is a spiritual need.”
Are you celebrating the New Year on the spot?
How are you going to live?
Which new year goods have been purchased?
(End) (At the request of the interviewee, the characters in the text are all aliases)