Online shopping for Chinese New Year goods to send home, express gifts to send blessings——
"Contactless New Year" is here
Our reporter Wang Yichen
As the Spring Festival is approaching, as local New Year initiatives have been introduced one after another, how to pay New Year greetings without going home has become a hot topic.
In Zhejiang, Shanghai, Guangdong, Henan and other places, many young people have chosen the "contactless New Year" method of buying new year goods and sending them home and expressing gifts through e-commerce platforms such as Taobao.
At this time in previous years, Wu Lun, who worked in an IT company in Hangzhou, Zhejiang Province, had already started preparing to go home. Affected by the epidemic this year, he finally chose to spend the Chinese New Year in Hangzhou and purchase New Year goods online to send home.
"It is mainly for safety reasons. In the past, large and small bags were carried at home, but they were sent back when they were bought online this year," said Wu Lun.
According to data provided by Taobao, searches for "New Year's goods" on Taobao surged 240% on the first day of the New Year's Day this year.
The melon seeds and peanuts that are always available during the Chinese New Year have not unexpectedly become the best-selling New Year goods on Taobao on the first day of the New Year's Day.
Speaking of the reasons for the rise of "contactless New Year greetings", Pan Helin, executive dean of the Institute of Digital Economy of Zhongnan University of Economics and Law, analyzed that first, the nation has reached a consensus on the prevention and control of the epidemic, and the public actively responded to and supported the advocacy of "New Year's Day" .
Second, domestic consumers have formed online shopping habits.
The popularization of smart phones in rural areas and the elderly has accelerated the penetration of e-commerce rural areas and other "sinking" markets.
The third is encouragement and promotion by government departments.
The Ministry of Commerce and major e-commerce platforms launched the "Online New Year's Festival" to reduce the gathering of people; local governments issued large-scale gift packages to encourage citizens to "Celebrate the New Year on the spot" and reduce the flow of personnel.
The fourth is the rapid development of e-commerce infrastructure.
As the logistics system matures, "foreign goods into the village, native goods into the city" has become more convenient.
From a macro perspective, "contactless New Year greetings" are actually the epitome of the contactless economy spawned by the epidemic.
According to the latest data from the Ministry of Commerce, in 2020, the online retail sales of physical goods will reach 9.8 trillion yuan, an increase of 14.8% against the trend, accounting for 24.9% of the total retail sales of consumer goods. my country has become the world's largest online retail market for eight consecutive years.
The scale and influence of the contactless economy continue to expand.
In fact, since the outbreak of the epidemic, the digital economy model represented by the contactless economy has played an important role in stimulating consumption potential.
The contactless economy connects consumer demand and producer supply through online platforms, ensuring normal market transaction order.
From the production side, the contactless economic model has promoted the transformation of traditional industries.
Pan Helin said that taking the traditional foreign trade manufacturing industry as an example, the non-contact economy gives foreign trade companies an opportunity to turn exports into domestic sales and integrate into the internal cycle construction, which fully releases the capacity of the domestic original foreign trade manufacturing industry chain and forms a series of high manufacturing levels. , An industrial belt with a relatively complete industrial ecology.
Such as the Zhejiang Zhuji Socks Industrial Belt, which sold surprisingly during the "Double 11" and "Double 12" period.
From the demand side, the contactless economy has become an important tool to mobilize market vitality and stimulate consumption potential.
According to the recently released economic data for 2020, it can be found that the recovery speed of the demand side is slower than that of the production side, and boosting demand and stimulating consumption is still a key action for future economic development.
Pan Helin said, “The contactless economy gives people a channel to meet consumer demand. Consumers can purchase and enjoy corresponding services at a lower cost without leaving home. During the upcoming Spring Festival, the contactless economy The scale and influence of the company will be further enhanced."
Affected by the epidemic, in addition to e-commerce, the contactless economy such as smart logistics, telemedicine, video conferencing, online education, e-government and contactless services also ushered in explosive growth.
At the same time, Shanghai, Anhui and other places began to propose speeding up the development of new economic industries without contact.
Our reporter Wang Yichen