The chocolate sales season for Valentine's Day is in full swing.
Department store companies are strengthening their lineup of products that incorporate changes in lifestyle habits caused by the new coronavirus, such as products that are sent by mail to avoid face-to-face contact, and sets that are handmade from cacao beans using the time spent at home.
Of these, Takashimaya, a major department store, is taking measures to avoid congestion by widening the aisles while reducing the eat-in space at the special sales floor for Valentine's Day in order to prevent infection with the new coronavirus.
In addition, this department store has prepared products that avoid handing over.
You can give chocolates without facing each other by writing the address directly on a box designed like an airmail, attaching a stamp, and throwing it in a mailbox.
On the other hand, "Matsuya Ginza" in Ginza, Tokyo, is focusing on online sales based on the tendency to refrain from going out, and sells chocolate handmade sets from cacao beans only online.
You can experience a series of operations at home, such as mashing cacao beans, mashing them into a paste, and hardening them, with the aim of capturing the demand for nesting.
Kentaro Makino, a buyer at Matsuya Ginza, said, "Brands that cannot be opened in the special sales floor due to the influence of the new coronavirus can be sold online. We want to create an environment where shoppers can feel secure and secure sales." ..