Xinhua News Agency, Beijing, January 30. An article titled "How Prosperous is the "Virtual Fire" of Online Education" will be published in the 5th issue of "Liaowang" News Weekly in 2021 on February 1.

The summary is as follows:

　　As the method of extracurricular training shifted from offline to online, market demand increased significantly, various financing channels continued to enter the market, and online education "initiated a high fever."

The reporter's investigation found that the "flow" of online education has doubled, with frequent occurrences of false qualifications, money running away, privacy leaks, and sales anxiety.

　　Strange phenomenon one, under the banner of "famous teacher, famous school, famous brand", the actual quality of teachers varies.

　　In order to attract users, some institutions "package", beautify teacher resumes, or even fake them.

“If the school is not good, it will highlight the experience, if the experience is not enough, it will be the good grades. If there is no teacher experience, then some honorary titles will be compiled.” said Zhang Yun, who had worked as a full-time substitute teacher on a tutoring platform for 2 years.

　　Odd phenomenon two, low-price marketing, overdue payment for preferential incentives and other incentives frequently occur, and some institutions run away due to thunder.

　　The state clearly requires that training institutions for primary and middle school students shall not charge a one-time fee that spans more than 3 months.

However, some institutions use discounts, cash rebates, preferential treatments, etc., to induce parents to pay overdue.

Marketing strategies such as low-price marketing and overdue payment indicate that online education institutions are highly dependent on funds and may have greater risks.

In recent years, the star enterprise "Xue Bajun" in the field of online education has announced its bankruptcy. Yousheng Education has admitted that the company's capital chain has broken and has started compensation in many places.

　　Odd phenomenon three, "customized services" and "personalized education" under the use of big data have become selling points, and user privacy and data security have become hidden dangers.

　　Many online education institutions claim that they can rely on artificial intelligence to accurately match teachers and students, and achieve personalized teaching by capturing micro-expressions and other information for students' portraits. However, it does not play a substantial role in actual teaching, but there is a hidden danger of privacy leakage.

　　Strange phenomenon four, sales anxiety, phone bombing, and a lot of effort in getting customers, the actual teaching effect is worrying.

　　"If you don't come to make up classes, we will train your child's competitors!" "If you don't work hard in tuition today, try to find a job tomorrow!" Some advertisements convey "radical" values ​​and aggravate the anxiety of parents and students.

The marketing method of telemarketing is annoying for parents.

　　Many strange phenomena appear frequently, and there are still concerns about barbaric growth in online education.

Interviewed experts such as Chu Zhaohui, a researcher at the Chinese Academy of Educational Sciences, believe that the regulatory authorities need to implement immediate supervision of capital, online education platforms and channel agents, advertisers and other major upstream and downstream enterprises in the industrial chain, so as to detect and deal with violations as soon as possible. , To avoid the risk of institutional users being passed on.

　　The education department should strengthen daily supervision, earnestly do a good job of filing and review, and strictly control the entrance.

Dynamically update the black and white lists, establish a monitoring and reporting platform, expose violations of laws and regulations through multiple channels, and guide and regulate operations.

　　It is necessary to improve the supervision of the use of new technologies such as big data and artificial intelligence.

The interviewed experts suggested establishing and improving relevant standards for educational technology products and services, standardizing online education application scenarios, and ensuring that the privacy of users of online education institutions is not violated.

　　Online is just a means, and the core is educating people.

For online education institutions, maintaining the bottom line of the quality of teaching courses is the key to long-term development.

(Reporter: Li Song, Chen Yan, Wei Yuhong)