A new system has been developed to enable people to buy cosmetics that suit each individual through online shopping.
With the influence of the new coronavirus, there is a movement to refrain from serving customers at stores, and the aim is to capture demand.
With the developed system, when you wear special glasses and take a picture of your face with a smartphone app, the amount of melanin contained in the skin is measured and the skin color is analyzed in detail.
Based on the results, cosmetics that match the color of the skin are automatically proposed, and cosmetics can be selected efficiently.
The system is scheduled to be provided in March this year, and Masahiro Ito, director of the fashion mail-order site ZOZO, said, "Some people may refrain from going to stores due to corona sickness. I want to get rid of it. "
In the cosmetics industry, due to the influence of the new coronavirus, there is a growing movement to refrain from serving customers with contact at stores, and major Shiseido adopts VR = virtual reality technology and buys cosmetics as if visiting an actual store. There are a series of movements to seek new sales methods, such as creating a site where you can do business.