<Anchor> It is a



friendly economic time.

Today (28th) will be with reporter Kim Hye-min.

Reporter Kim, how are you?

These days, sometimes when you go to a mart or convenience store, it looks like a bottle of water, but you can see bottled water bottles of different shapes than before.There are a lot of eco-friendly products these days.



<Reporter>



Yes, I would like to introduce today's products that are being released by companies one after another.



Some of you have already seen it at a mart or convenience store, but these are bottled water and beverages sold without vinyl labels.



One mart recently launched its own branded bottled water without a label.



And this company is planning to change all of the bottled water it produces directly into this label-free within the first half of this year, and that will reduce waste by over 20,000 kilograms each year.



Prior to this, another bottled water brand was launched without a label from last year, and it is said that more than 11 million units have already been sold.



That's why there are so many consumers looking for it.



Label-free coffee has also been available since last year.

It is said that more than 1 million units were sold within 6 months of launch.



<anchor>



Without a label like that, it looks cleaner and feels like this, but in the end, this is about reducing plastic waste.

But it's not a day or two that this story came out, is there any reason why companies suddenly changed like this?



<Reporter> A



few weeks ago, I introduced you once, but the local governments continue to promote that transparent PET bottles must be removed from the apartment and the labels of these bottles must also be removed.



So this kind of bottled water came out so that consumers can use it more conveniently, you might think, but it is not necessarily because of this regulation.



Consumer perceptions have changed dramatically in recent years, and distribution companies are releasing eco-friendly products one after another to capture these consumers.



In fact, in addition to PET bottles, coffee and milk without straws are selling well, and sushi using eco-friendly packaging is also available at convenience stores.



In particular, young people in their 20s and 30s are actively pursuing such sustainable consumption.



<Anchor>



So, it can be seen that the change in consumers' perception led to the change in the company.

Does reporter Kim use something like a straw or a tumbler?



<Reporter> When



I think about it, I've been using a tumbler these days, and the straw is so old that I can't remember.



<Anchor>



Nowadays, there are quite a few people who don't use straws when drinking Ice Americano, and I think there are a lot of people who think about the environment these days.

What if you actually did a people perception survey?



<Reporter> There



is a survey conducted last year.



I asked 4,000 Koreans how much they are interested in environmental issues, 95.5%, most of them.

“Environmental pollution and garbage problems are serious.”



More than 80% of people said that they are "willing to buy environmentally sustainable household products," and many also said, "Even if you give up convenience, you should choose a method that is conducive to the environment."



In fact, the'Zero Waste' movement to reduce waste and to practice eco-friendly life is now in fashion.



Some people even take pictures of the plastic they use every day on their social media.



I say to myself to realize how much plastic I use and to reduce it.



In addition, more and more people are doing'mining out', which is a combination of belief and coming out, which means spending that expresses personal preferences and political tendencies, and actively informs people around you.



For example, buying eco-friendly products and posting them on social media often leads to social interest.