Economic Development launches the Made in Abu Dhabi campaign
The Department of Economic Development Abu Dhabi launched the "Made in Abu Dhabi" campaign with the aim of promoting local products manufactured in the Emirate of Abu Dhabi in a way that enhances their competitiveness, increases consumers' turnout rates, and makes them among their preferred choices that meet their needs and requirements within the framework of encouraging owners of manufactured establishments and motivating them to put the approved brand for the campaign on All of their products.
The Made in Abu Dhabi campaign is launched by displaying its logo in major outlets across the emirate in conjunction with the promotional and awareness campaign, which includes creating a special account on the social media platform "Instagram" to spread awareness messages about the campaign's objectives, and implementing a broad media and advertising campaign on the media and social media platforms. .
The department organized a virtual workshop, in which a number of sales outlets representatives in the Emirate of Abu Dhabi and a group of owners of industrial establishments produced in Abu Dhabi participated. How to use and apply the guide for the campaign slogan "Made in Abu Dhabi" inspired by the Arabic calligraphy "Sheikh Zayed", which bears This name being the handwriting of Sheikh Zayed the Great.
The head of the department, His Excellency Muhammad Ali Al-Shurafa, confirmed that the department is keen to achieve the goals of the campaign aimed at promoting the local product, supporting manufacturers at the level of the Emirate of Abu Dhabi and helping them to achieve maximum benefit from the marketing efforts of their products, thus giving them an added value by using the campaign logo on local products manufactured in Abu Dhabi, including It contributes to achieving sustainable economic development and achieving self-sufficiency for the main products.
He said: The campaign provides all manufacturers in the Emirate of Abu Dhabi the opportunity to display their products on the official page of the "Made in Abu Dhabi" campaign through the Instagram platform, which was launched as part of the emirate's strategy to enhance the reputation of the local product within the local market and from there to regional and global markets.
He pointed out that Abu Dhabi Economic's efforts towards supporting local manufacturers and encouraging them to expand their businesses and investments in the various industrial and agricultural production sectors, small and medium enterprises, and others, would positively reflect on attracting more local investors and encouraging entrepreneurship in the Emirate of Abu Dhabi.
The honorable people praised the level of partnership and cooperation in implementing this campaign with the department's strategic partners from governmental, quasi-governmental and private sectors, calling on the department's partners in this campaign to unite efforts in order to raise the status of the local product by providing support and more facilities that enable them to continue their work and achieve More growth and prosperity.
In the context of enhancing opportunities to benefit from participation in the campaign, the department announced the name of the official page of the campaign on the Instagram platform and urged manufacturers to display their products on it.
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