With the aim of enhancing local product competitiveness and stimulating manufacturers

Economic Development launches the "Made in Abu Dhabi" campaign

The Department of Economic Development in Abu Dhabi launched the "Made in Abu Dhabi" campaign, with the aim of promoting local products manufactured in the emirate, in a way that enhances its competitiveness, raises consumer demand, and makes it among their favorite choices that meet their needs and requirements.

The department stated, in a statement yesterday, that the campaign seeks to encourage the owners of industrial facilities, and to motivate them to put the approved brand for the campaign on all their products.

The "Made in Abu Dhabi" campaign began by displaying its logo in the main sales outlets across the emirate of Abu Dhabi, in conjunction with the promotional and awareness campaign, which includes the creation of a special account on the social media platform "Instagram" to spread awareness messages about the campaign's objectives, and the implementation of a wide media and advertising campaign through the means Media, and social media platforms.

The department organized a virtual workshop, in which a number of sales outlets representatives in the Emirate of Abu Dhabi participated, and a group of owners of industrial establishments produced in Abu Dhabi, where it was explained and explained how to use and apply the guide for the campaign slogan "Made in Abu Dhabi", whose design is inspired by Arabic calligraphy (Sheikh Zayed ), Which bears this name being the handwriting of Sheikh Zayed the Great.

The head of the department, Muhammad Ali Al-Shurafa, said that the department is keen to achieve the goals of the campaign, which aims to promote the local product, support manufacturers at the level of the Emirate of Abu Dhabi, and help them achieve the maximum benefit from the marketing efforts of their products, thus giving them an added value by using the campaign slogan on local products. Manufactured in Abu Dhabi, which contributes to achieving sustainable economic development and achieving self-sufficiency in the main products.

He added that «the campaign provides all manufacturers, in the Emirate of Abu Dhabi, the opportunity to display their products on the official page of the campaign (Made in Abu Dhabi), through the (Instagram) platform, which we launched as part of our strategy that aims to enhance the reputation of the local product within the local market, including To regional and global markets ».

Al-Shurafa pointed out that Abu Dhabi Economic's efforts towards supporting local manufacturers and encouraging them to expand their businesses and investments within the various industrial and agricultural production sectors, as well as small and medium enterprises, among others, would reflect positively on attracting more local investors and encouraging entrepreneurship in the Emirate of Abu Dhabi.

Announcing the campaign

Abu Dhabi Economy stated that, in the context of enhancing opportunities to benefit from participation in the campaign, it announced the name of the campaign page on "Instagram", and urged manufacturers to display their products on it.

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