To try not to lose sales when the 6 p.m. curfew came into effect, some businesses have decided to open earlier.

But this "parade" had a mixed effect and rare are the customers to have come earlier to do their shopping.

Adapt the hours so as not to lose turnover.

Faced with the introduction of the curfew at 6 p.m. throughout the metropolitan area, some traders have not hesitated to change their opening hours to prevent this turn of the screw weighing too much on the cash registers.

But more than a week after the implementation of the measure, this parade has obtained very mixed results: few French people come to do their shopping at 7 a.m. or 8 a.m. 

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Coronavirus: follow the evolution of the situation Sunday January 24

Early openings with questionable effect

These brands have therefore decided to raise the curtain at 8 am and there an effect is observed, especially on the elderly and for town centers.

In traditional stores, early opening also obtains mixed results: there are not many people in these stores before the traditional opening hours at 11 a.m. 

An effect on sales

And the curfew also affects the sales.

There are between 30% and 40% fewer attendance compared to last year.

Paris is the city that is doing the best, with a 10% drop all the same.

A trend that may worsen this Sunday, with the administrative complexity of the opening.

“Unfortunately, the government did not want these Sunday openings to be automatic for everyone,” reminds Europe 1 Yohann Petiot, director general of the Alliance du commerce. 


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"We are facing a very important administrative complexity since each prefecture decides whether traders have the right to open or not."

Without forgetting that when an order arrives late, "it is impossible for a trader to open the following Sunday, and especially to succeed". 

But the curfew, on the other hand, gives pride of place to the drive in supermarkets.

And to avoid too many crowds at certain times, an extension of opening hours is being implemented.