Chinanews.com client, Beijing, January 23 (Reporter Xie Yiguan) "You never know what you will get." Relying on this "sense of expectation", blind boxes have quickly become popular among young people, from the original dolls to Lipstick, books, antiques, pastries, etc., "everything can be a blind box".
In the past, the price of various blind boxes was not much different from the direct purchase of a similar product, and the game was "surprise".
But now, if you can get a piece of clothing for more than ten yuan, even brand clothing, will you think you have picked up a big bargain?
9.9 yuan to draw clothes blind box
A reporter from Chinanews.com noticed that on a number of well-known e-commerce and second-hand platforms, clothing, etc. are packed in boxes, with prices ranging from a few yuan to tens of yuan. Single or multiple pieces are sold. Some businesses are more "outrageous." Directly "sell by catty."
Screenshot from the e-commerce website.
Since you can't choose, you don't know what color, style, or gender you will receive.
Some consumers commented that “I bought 5 pieces of clothes for 30 yuan, and 4 of them are women's clothing.”
Under normal circumstances, "purchase by piece" will charge higher than "purchase by catty", but the choice is greater.
Some businesses will indicate the type of clothes, and even let you choose tops, bottoms or outerwear, but the size is often not available.
Then how do you know if the clothes you bought fit?
The reporter tried to communicate with a seller, who asked for height, weight, etc., and selected clothes accordingly.
It can be found from the introduction of the merchants that these clothes are mostly in stock, returned or exchanged, stranded in foreign trade, and abandoned by express delivery.
On the second-hand platform, part of it comes from his own wardrobe.
Buying is earning?
Many sellers advertised on the sales page, "Cabbage price", "Buy is earn, absolutely no loss."
But from the comment area, we can see that consumer reviews are polarized, "I think I'm unlucky, the quality of clothes is really hard to say." "There is no one I can wear." "Maybe it's too cheap, I throw it away."
But some people commented, "I bought nine pieces of clothes for 39 yuan, the quality is average, and there is a pungent smell, but the total value is definitely more than this money, it is quite a bargain." "Fubao is very valuable, three The styles of the clothes are different, they all look good, if you are not afraid of repeating them, I would like to buy them again."
Are these clothes really "good value for money"?
A reporter from Chinanews.com asked an industry insider who is engaged in garment manufacturing at home. He said, “The cost of garment manufacturing is not high. If a single garment does not have a complicated style, the cost is less than 10 yuan. , 5 yuan may make a profit. Even a cotton jacket, the cost is only a few dozen yuan, if it is defective, it is worthless."
In addition, some overstocked inventory or chargebacks, for merchants, were originally things that could not be sold. They were sold through the "blind box" method, and the inventory was cleared while making money, which can be said to be "killing two birds with one stone."
As for the express blind boxes that claim to be able to get clothes, in fact, most of the merchants buy low-priced small commodities on the wholesale platform and put them in special boxes for express delivery.
Some merchants of this kind told reporters, “The contents are generally worth the purchase price, and there are more facial masks, electronic products and clothes.” However, some netizens did experiments and bought a bunch of express blind boxes, and finally opened them. A bunch of expired snacks and girls' headband.
You might be fooled
Judging from consumer reviews and photos, “brand” clothing and shoes appear in blind boxes from time to time.
"I rarely write reviews. I couldn't help feeling a little excited after receiving the goods. I got a pair of AF1 shoes for 5 yuan. It's really amazing. I can't find the flaws from the appearance. It's good value for money." "9.9 yuan, originally. I placed an order with the mentality of trying. I did not expect to buy such a handsome dress. Look carefully at the label, it turned out to be Jack Jones's."
Screenshot from consumer reviews.
A reporter from Chinanews.com found that in order to attract people to buy, on second-hand platforms, some sellers would also specifically explain which brands are available.
For example, a seller introduced, "All the brand goods in the store are genuine products. The source of the goods comes from a brother's menswear store. It is a last order. Tops are 10 yuan, pants are 20 yuan, and outerwear is 30 yuan. Among them, there are many luxury brands, including Baleno( Baleno), Givenchy, G2000, Saintpaulon, Giordano, Boss, Lee, Pierre Cardin, etc."
For some high-priced blind boxes, the seller will also explain which brands must be selected.
For example, for a blind box with a price tag of 750 yuan, the seller said, "For 5 items of 750 yuan, a FOG or Burberry winter wear must be produced, not a sweater, and one piece will be paid back." "4 pieces of clothing must be 3 Luxury luxury brands."
But can you really buy brand-name clothing, or even luxury brands, for tens or hundreds of yuan?
The reporter randomly selected a store and bought the so-called blind box of brand clothes at a price of 10 yuan a piece.
The merchant emphasized to reporters that the clothes are all clearance items in men's clothing stores, and they are affordable and guaranteed to be authentic, but it is not recommended to resell them and to wear them on their own.
After placing the order, the reporter received a total of two items, namely tops with the labels of Baleno and Giordano, but the hanging tags were of another brand.
In addition, the leading labels of the two clothes are not consistent with the leading labels sold in the official flagship store.
The picture shows the blind box of clothes drawn.
Photo by Xie Yiguan, China News Network reporter
Judging from the fabric and tailoring of the clothes, it is not like the quality of brand clothing, and there is a special smell on the clothes.
"The label of the clothes is very good to imitate, and you can't just rely on the label to judge whether the clothes are genuine." The above-mentioned industry insider told reporters that it depends on whether the tailoring and materials of the clothes meet the brand standards.
Are the so-called foreign trade end orders, original inventory orders, and cut-to-standard genuine products true?
"Foreign brands have become more and more stringent in their control of products. Not only do they provide accurate patterns and raw materials, but they also have strict supervision over processing and transportation. Basically, they will not allow defective tail orders to flow into the market, and it is impossible. There is a situation where manufacturers save raw materials and quietly make new products." Some industry insiders pointed out.
In November 2020, the Shanghai Municipal Public Security Bureau notified a case of counterfeiting registered trademarks of well-known brand sports shoes.
According to reports, these counterfeit sneakers are sold across the country through online stores or micro-business platforms after being wholesaled by middlemen. In order to deceive consumers and avoid regulatory crackdowns, sellers often give only genuine products under the guise of in-app purchases, last orders, and broken codes. The low price of 2 to 50%, ranging from hundreds of yuan to nearly 1,000 yuan, but in fact the cost of making fake shoes is only 50-80 yuan.
It is illegal for merchants to borrow blind boxes to sell fakes
Although some second-hand trading platforms clearly stipulate in the "Specifications and Terms" that "no items that infringe the intellectual property rights or other legal rights of others may be published or traded", it can be seen that some blind box merchants "use fakes as authentic" or even "blatantly" "Re-enacted shoes and Putian trendy shoes are sold locally.
The screenshot is from the product introduction page of a blind box seller.
Merchants sell fake goods in the form of blind boxes. Is it illegal?
"Online merchants sell shoes and clothing in the form of blind boxes, which is more a reflection of new marketing methods. Guaranteeing product quality and authenticity is still the primary task of merchants. In this process, if the merchants are shoddy or fake, it is What is undesirable is also against the provisions of the Consumer Rights Protection Law." said Meng Huixin, an analyst at the Legal Rights Department of the E-Commerce Research Center of the Net Economics.
Recently, the consumer survey report on the second-hand trading platform issued by the Jiangsu Provincial Consumer Protection Committee showed that when experience personnel consulted on the sale of counterfeit goods on the idle transfer platform, the platform customer service replied that there were fake goods that could be reported, but if the seller indicated that it was fake or high Imitation, buyers don't mind, and they also said that generally genuine products will not be purchased on this platform.
If the platform knows that the merchant sells counterfeit goods in the form of blind boxes, and let them sell it, do they need to bear the responsibility?
"The platform must strictly supervise the products sold by the merchants on the platform. If the merchants know that they are selling fake products but fail to take the necessary measures, they must bear joint and several liability with the store." Meng Huixin pointed out.
In addition, if the merchant sells abandoned express delivery without authorization, is this behavior illegal?
"Our country's law expressly prohibits concealing and reselling other people's express delivery." Meng Huixin said.
Hou Yanbo, a spokesperson for the State Post Bureau and deputy office director, also said not long ago that it will strengthen the supervision of the collection, management, and use of express delivery data, seriously investigate and punish the leaked user information disclosure mechanism, and clean up and rectify the purchase of orders and the sale of blind express boxes.
Have you ever bought a blind box, have you just picked up a pile of "junk"?
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