Survey results show that supermarket sales in the target area increased by 16% compared to the previous year during the week leading up to the 10th of this month, which is the first Sunday after the state of emergency was declared in 1 metropolitan area and 3 prefectures. It was organized.
This means that sales of easy-to-cook instant foods and frozen foods are increasing.
Tokyo marketing company "True Data" shows the sales trends of about 70 supermarkets in the target area for the week until the 10th of this month, which is the first Sunday after the state of emergency is declared in 1 metropolitan area and 3 prefectures. I analyzed it.
According to it, store sales increased by an average of 16% compared to the same period of the previous year.
By product, "sterilization and disinfection-related items" such as gels and sprays for disinfection increased 8.7 times, and "masks" increased 2.5 times.
In addition, sales of products that can be easily cooked at home are increasing, with "instant miso soup" increasing by 80%, "retort curry" increasing by 59%, and "frozen food" increasing by 18%.
Masahiko Karasuya, the company we surveyed, said, "We can see that consumers who refrain from eating out are buying products that can be easily cooked, triggered by a request for restaurants to shorten their business hours."
According to this company, there are many stores that have increased their inventory of food products in anticipation of so-called “needing demand”, and there are no noticeable out-of-stocks.