Vivendi has landed in
with the acquisition of 7.6% of its capital, as announced this Friday by the owner of El País, Santillana, Cadena SER, Radio Caracol, AS and Los 40 Principales.
In this way, Vivendi acquired the stake that
HSBC Continental Europe
had put up for sale for an approximate amount of
52 million euros
, at a rate of 0.93 euros per share, which represents its exit from the capital of Prisa.
According to the French group, the strategic investment in Prisa is part of its policy to strengthen itself as "a large content, entertainment and media group, strengthening its presence in the Spanish market in Europe, Latin America and the United States."
"Vivendi's strategy has" very clear synergies "with Prisa to strengthen its digital content, both educational and information and entertainment in Spanish," Prisa highlighted.
Prisa Vice Chairman
, as Chairman of the Board, has welcomed Vivendi on behalf of the Board of Directors.
"Prisa appreciates the investment of an industrial shareholder such as Vivendi, who recognizes the value and potential of Prisa's assets and brands," said Oughourlian, who added that "Vivendi's investment provides the strength and security necessary for the Prisa's future project and endows him with an important new ally to carry out those plans successfully. "
For his part, the CEO of Prisa,
, highlighted "the illusion of working closely with Vivendi and its teams, identifying synergies and business opportunities, promoting the creation of quality content to generate value for Prisa shareholders and opportunities for Vivendi and Prisa in Spanish-speaking countries ".
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