Chinanews client, Beijing, January 21 (Reporter Zhang Xu) The Nut mobile phone will withdraw from the stage of history-"Mr. Luo, the nuts are gone." Recently, many fans have rushed to Luo Yonghao's Weibo to leave messages, and many others I hope he buys the mobile phone team back again.

　　Although Luo Yonghao's Weibo certification is still the "CEO of Hammer Technology", the disappearing Nut mobile phone has nothing to do with him. Regarding the rumors, he remained silent and continued to sell Xiaomi mobile phones in the Douyin live broadcast room.

　　It has been up and down for many years, brilliant and lonely.

By now, Luo Yonghao's mobile phone dream is finally coming to an end.

Luo Yonghao has been certified as the CEO of Hammer Technology on Weibo

"I don't care about winning or losing, I'm serious"

　　Luo Yonghao is a person with "feelings", and his "feelings" have achieved his glory and laid the groundwork for defeat.

　　In 2012, Jobs’ iPhone4S was in full swing, and Lei Jun’s Xiaomi had just started.

Also in this year, Luo Yonghao refused the invitation of Xiaomi to join the mobile phone industry and founded Hammer Technology.

　　In 2013, Hammer Technology's first mobile phone has not yet been released, and Luo Yonghao has already released his bold words: "I will work hard to do the Hammer well. In the future, acquiring Apple, which will inevitably decline, is my inescapable responsibility for the rest of my life." The title of "Apple Parent Company".

　　In May 2014, Hammer Technology released the first mobile phone Smartisan T1.

In Luo Yonghao's words, T1 is "the best mobile phone in the Eastern Hemisphere."

On this phone, Luo Yonghao's "feelings" are vividly reflected.

　　The T1 uses an elegant but fragile glass body and follows a symmetrical aesthetic volume key design. Even the sound effects of the stopwatch were recorded in the studio by Luo Yonghao who bought a stopwatch. There are many details to polish.

Also at this press conference, Luo Yonghao uttered the golden sentence that was later talked about by fans: "I don't care about winning or losing, I'm serious."

Screenshot of the 2014 Hammer T1 conference.

　　With its pursuit of design, T1 defeated iPhone6 ​​and became the first domestic mobile phone to win the IF Design Gold Award.

However, the requirements for craftsmanship are so high that users can only receive their mobile phones several months after paying a deposit, which is almost a disaster for a startup.

In addition, the starting price of up to 3,000 yuan is much higher than other manufacturers, and the Hammer mobile phone encountered Waterloo just after its launch.

　　In 2015, Hammer's second mobile phone, T2, came out. The advantages of the design are still there, but the hardware configuration is six months behind other manufacturers, which means that the T2 is facing elimination as soon as it is launched.

The sales of T1 and T2 have been fixed at 250,000 and 190,000 units respectively, which are far below expectations. This puts a lot of financial pressure on Hammer Technology.

　　It is worth mentioning that before the release of Hammer T1, Luo Yonghao once said harshly: "The price of Hammer phones will not be less than 2500 yuan, whoever cuts the price will be the grandson."

Although the release price is as high as 2,980 yuan, far exceeding the domestic counterparts, it was announced that it would drop 1,000 yuan in just one month.

This made the first batch of users who supported Luo Yonghao very dissatisfied, and Luo Yonghao was therefore called "Gongsunhao".

　　This face-slapped incident embodies the conflict between business and feelings, which later also runs through the entire process of Luo Yonghao's entrepreneurship.

Bow to reality, still out of debt

　　After learning the lessons of the T1 and T2 flagships, Luo Yonghao began to bow to the market.

　　First, in 2015, it released the JMGO U1, which is a thousand-yuan mobile phone, which is the first mobile phone named after JMGO.

In 2016, the hammer M1, which stacks hardware to the top, was launched.

This generation of Smartisan OS has become more and more mature, and has also introduced many special features, such as the "Big Bang" for word processing, which was later imitated by various manufacturers.

Hammer M1 system upgrade interface.

　　Facts have proved that M1 is commercially successful. With its excellent cost performance and system experience, M1 has pulled Hammer Technology back from the brink of bankruptcy.

But in Luo Yonghao's view, M1 has borrowed too much from the design of iPhone 6S, and the convex camera can't satisfy him. Therefore, M1 is called "the shame in the history of hammer industry".

This title once again offended a large number of hammer fans.

　　In 2017, Hammer’s mobile phone division was renamed the Nut Phone, and in that year, Hammer Technology’s most popular Nut Pro was released, with sales exceeding one million units in one fell swoop, and successfully secured 1 billion yuan in financing.

Just when Hammer felt that Luo Yonghao and Hammer Technology were "finished", the fate of them changed again.

　　In May 2018, Hammer Technology held a press conference in the Bird's Nest. Such a high-profile press conference drew everyone's appetite, but the two-hour press conference, the new machine Nut R1 only took 20 minutes, and occupied the main time of the press conference. For TNT, the system is not perfect enough, a simple addition, subtraction, multiplication, and division, Luo Yonghao said on stage for a long time but failed to recognize it.

Luo Yonghao was wiping his sweat and shouting "Long live understanding". This scene became one of Luo Yonghao's famous scenes at station B.

　　TNT, which has invested a lot of resources, did not bring profit to Hammer, but became the last straw to crush Hammer's technology. In 2018, there were endless rumors of Hammer's wage arrears and bankruptcy.

At the beginning of 2019, Bytedance established the New Stone Laboratory, with the original Hammer team as the core, and the original Hammer Technology CTO Wu Dezhou as the president. Since then, Hammer Technology has been officially acquired by Bytedance.

However, Luo Yonghao has disappeared from the team.

　　This entrepreneurial history brought to Luo Yonghao hundreds of millions of debts. Later, he wrote a "Confession of a "Lao Lai" CEO". He said that he had paid off about 300 million yuan in debt, and the remaining debt Even the "prosperity" will be paid off.

　　Later, Luo Yonghao began to sell mobile phones from other manufacturers in the live broadcast room.

But when posting on Weibo, Luo Yonghao has always used the Nut R1, the last mobile phone he made himself.

Luo Yonghao data map.

Photo by Jin Shuo, reporter from China News Service

Nuts without Luo Yonghao and mobile phones

　　After Luo Yonghao left, the Nut team released a total of three mobile phones, and the market response was tepid. The most recent one is the Nut R2.

Under similar hardware configuration, the price is more than a thousand yuan higher than competing products, sales are bleak, and the set with TNT is even more uninteresting.

Recently, the JMGO mobile phone has had to announce that it will cut the price of 1,500 yuan across the board on January 20.

　　It's just that no one thought at that time: the Nut mobile phone will withdraw from the stage of history.

On January 17, it was reported that ByteDance decided to merge the Xinshi laboratory formed by the original hammer technology team into the education hardware team, and no longer develop products such as nut mobile phones and TNT displays.

　　On January 18, the official Weibo of Nuts mobile phone also stated: In order to enhance the research and development capabilities of the educational hardware team, Xinshi Lab will merge with the desk lamp team to form a strong intelligent team and focus on educational hardware.

The service of JMGO users will not be affected, after-sales and system maintenance will continue, and innovation opportunities for Smartisan OS will continue to be explored.

On January 18, JMGO officially announced that it would withdraw from the mobile phone market.

Weibo screenshot

　　Today's mobile phone circle is still lively, but there are fewer and fewer players.

　　According to data from market research agency IDC, from 2018 to the third quarter of 2020, the market share occupied by small and medium-sized manufacturers has dropped from 12.5% ​​to 2.5%.

During the same period, the market share of Huawei, Xiaomi, OPPO, and VIVO rose from 78.3% to 88.7%.

In other words, in the mobile phone market, the Matthew effect has intensified, leaving smaller and smaller space for small and medium manufacturers.

　　For Bytedance, shutting down the nut mobile phone business and devoting itself to education hardware is the best way to prevent continued losses.

Under the influence of the epidemic, the demand for online education is increasing, and education hardware has also caught the wind.

IDC data shows that in 2020, the total shipments of educational tablets will be close to 4.4 million units, and it is expected to reach 4.7 million units in 2021. The market prospect is prosperous.

　　Luo Yonghao once said that the hammer team "excessive design capabilities."

Bytedance decided to put the team's resources into education hardware, coupled with the team's design capabilities, whether it can compete for a place in the education field where there are many strong people, perhaps only time can give the answer.

In any case, without the nuts of the mobile phone business, he has nothing to do with Luo Yonghao.

(Finish)