Mitsui Fudosan Co., Ltd. announced on the 19th that a takeover bid for TOB = shares, which makes the operating company of Tokyo Dome a subsidiary, has been completed.
Our policy is to redevelop the areas of Tokyo Dome and surrounding facilities, where business performance is declining due to the effects of the new coronavirus.
Mitsui Fudosan announced on the 19th the results of the takeover bid for TOB = shares, which it was aiming to make the operating company of Tokyo Dome a wholly owned subsidiary.
According to this, the number of shares applied for the tender offer reached more than 84% of the total, exceeding the target of 66.67%, and the TOB was completed.
Mitsui Fudosan plans to purchase the remaining shares, make Tokyo Dome a wholly owned subsidiary, and then transfer 20% of the shares to the Yomiuri Shimbun Group headquarters.
The performance of Tokyo Dome has deteriorated due to the cancellation of events and the accompanying decrease in hotel guests, in addition to the decrease in professional baseball games and spectators due to the impact of the new coronavirus.
Mitsui Fudosan intends to utilize its know-how in the development and operation of commercial facilities and hotels to redevelop the area where the Tokyo Dome and surrounding hotels and amusement parks are located, with the aim of recovering the performance of the operating company.
How to change the Tokyo Dome?
Tokyo Dome City, which has facilities such as an amusement park, a hotel, and a hot spring, including the Tokyo Dome, is a facility that attracts about 40 million people annually.
Mitsui Fudosan intends to take advantage of its location of 40,000 tsubo inside the Yamanote Line for integrated redevelopment.
Of these, the Tokyo Dome, which was completed in 1988, has positioned anti-aging measures and digitization as issues, and has introduced a mobile ordering system that allows customers to place orders on mobile terminals for food and beverage and product sales services, as well as high-speed, large-capacity 5G. We would like to improve the communication infrastructure and aim to increase the number of visitors and improve satisfaction by directing games that make full use of digital technology.
In addition, we would like to expand the advertising space with large-scale vision and digital signboards to strengthen profitability and make facilities barrier-free.
On the other hand, at facilities such as amusement parks, hotels, and hot springs around the dome, we have introduced a system to attract new tenants and distribute the congestion status of the facilities to attract customers and attract visitors to the area. We want to improve the ease of migration around multiple facilities.