China has more than 1,800 overseas warehouses around the world, shortening the logistics time and making overseas consumers have a better experience-

  overseas warehouses help "Made in China" sell well globally

  "Goods go first before orders are placed", overseas warehouses have built a bridge between Chinese sellers and overseas consumers.

Under the influence of the epidemic, with the help of the overseas warehouse model, Chinese sellers have achieved sales growth against the trend.

  When talking about measures to stabilize foreign trade in 2021, Minister of Commerce Wang Wentao said recently that he would expand the scale of overseas warehouses.

Currently, China's overseas warehouse construction is accelerating.

  What are the benefits of the overseas warehouse model?

How to further boost the development of cross-border e-commerce in the future?

  Global layout, cheering for cross-border e-commerce

  Self-operated 400,000 square meters of overseas warehouses, and established 20 warehousing and marketing centers in many countries around the world...Ningbo Hoya Import and Export Group Co., Ltd. is a leading company in cross-border e-commerce in Ningbo. In 2020, relying on a mature overseas warehouse model, The group's operating performance has doubled compared to 2019.

  Ten years ago, TAG Heuer Group was mainly engaged in daily commodities with low unit prices and thin profits.

Today, the group has sold more than 15,000 products in over 20 categories in the European and American markets, with an average daily order volume of over 30,000 orders.

Overseas warehouses are the secret of TAG Heuer Group's successful transformation from a traditional foreign trade enterprise.

The 400,000-square-meter overseas warehouse not only realizes the overseas warehousing function, but also has comprehensive functions such as transportation and sales, which can provide professional warehousing services for export enterprises.

  Heilongjiang Russian Express International Logistics Co., Ltd. opened a warehouse in Moscow, Russia in 2015. It is the first overseas warehouse established by a Chinese cross-border e-commerce company in Russia. It covers an area of ​​11,000 square meters. It can be connected to Russian local express delivery as soon as possible. Delivery; Fujian Zongteng Network Co., Ltd. provides third-party services for cross-border e-commerce sellers. It has 36 overseas warehouses around the world, covering an area of ​​approximately 700,000 square meters, and building a "transit station" for overseas consumers and Chinese sellers ……The Ministry of Commerce website recently announced the first batch of excellent practice cases for overseas warehouses. Seven companies including TAG Heuer Group, Russia Speedtong, and Zongteng Group were on the list.

  According to statistics, China currently has more than 1,800 overseas warehouses distributed in Russia, Japan, South Korea, the United States and other countries and regions.

In terms of types, China's overseas warehouses are mainly divided into three categories: overseas warehouses that provide third-party services for cross-border e-commerce sellers; platform-based overseas warehouses that have cross-border e-commerce platforms and mainly provide services for platform customers; growth Good growth overseas warehouse with great development potential and certain characteristics.

  China's overseas warehouses are becoming more and more dense, behind this is the rapid rise of cross-border e-commerce.

  Li Kuiwen, Director of the Statistics and Analysis Department of the General Administration of Customs, said that as an emerging trade format, cross-border e-commerce has risen against the wind with its advantages in online transactions, contactless delivery, and short transaction chains, and has played an active role in responding to the impact of the epidemic. .

During the epidemic, cross-border e-commerce import and export trade volume rose instead of falling, becoming an important force in stabilizing foreign trade.

In the first three quarters, China imported and exported 187.39 billion yuan through the customs cross-border e-commerce management platform, a year-on-year increase of 52.8%; the annual inspection and release list of imports and exports was 2.45 billion, a year-on-year increase of 63.3%.

"Overseas warehouses have become an indispensable important link and important platform for the development of cross-border e-commerce. By setting up overseas warehouses in the destination country, and then transporting goods in batches, sorting, packaging, and transportation are carried out according to the local market. , Can effectively improve logistics efficiency and reduce overall operating costs." Zhang Jianping, director of the Research Center for Regional Economic Cooperation of the Ministry of Commerce, told reporters of this newspaper.

  Speed ​​up delivery, let Chinese goods arrive as soon as possible

  During the "Double 11" period in 2020, a consumer in Spain bought a TV made in China on the AliExpress platform, shipped it through an overseas warehouse, and delivered it to his home half a day after placing the order.

  Overseas warehouses have become a new station for "made in China" and "going out".

The relevant person in charge of the Ministry of Commerce said that new business formats such as cross-border e-commerce are providing new space and new momentum for the development of China's foreign trade. Overseas warehouses are an important support for cross-border e-commerce companies to achieve localized operations abroad.

  Logistics is faster and consumer experience is better.

Compared with the traditional logistics model, overseas warehouses have adopted an operation model of "goods first before orders are placed".

Ships in the nearest destination country, greatly reducing the transportation time.

In Indonesia, relying on JD’s integrated warehouse and distribution logistics, distribution services cover 7 islands and 483 cities, and the delivery time for 85% of orders has been shortened from 5-7 days to 1 day delivery.

  Merchant supply chain planning is more reasonable and orderly.

Xiong Wei, general manager of the export logistics division of Cainiao, told this reporter: "The overseas warehouse model allows businesses to independently plan which products to export, when to export, and which markets to ship to, so that they can reach the destination country in advance and better plan. supply chain."

  In recent years, overseas warehouses have received strong support from the state as one of the important measures to stabilize foreign trade.

In 2014, the "Several Opinions on Supporting the Stable Growth of Foreign Trade" proposed the construction of overseas warehouses and other international marketing networks; the 2016 "Government Work Report" clearly proposed supporting enterprises to build overseas warehouses for export products; in November 2020, the State Council issued the "About The "Implementation Opinions on Promoting the Innovative Development of Foreign Trade" clearly pointed out the need to promote the development of new business formats such as cross-border e-commerce, including "supporting the construction of a number of overseas warehouses."

  In July 2020, the General Administration of Customs launched a cross-border e-commerce-to-business (B2B) export pilot, adding the customs supervision method code "9710", which is the full name of "Cross-border e-commerce business-to-business direct export", and the full name "Cross-border electronic The customs supervision method code of "Business Export Overseas Warehouse" is "9810", and there is a dedicated channel for overseas warehouse exports.

At present, there are 22 directly affiliated customs to carry out pilot projects. Pilot companies can apply measures such as "one registration, one-point docking, priority inspection, allow transit, and facilitate return of goods". Small, medium and micro enterprises can also choose more convenient customs clearance for goods with low single ticket value. Channels, the volume of declarations and the value of exports have steadily increased.

  With policy support, today's overseas warehouses have broken away from the traditional warehouse model and become an intelligent warehouse with multiple functions and comprehensive services.

Not only can it provide foreign trade companies with one-stop customs clearance, compliance consulting, high-quality after-sales, personalized customization and other services, but also establish a "door-to-door" logistics system to improve logistics efficiency and realize localized operations.

  Embrace the opportunity to build a new generation of logistics system

  The epidemic has increased global consumers' reliance on online shopping, and cross-border e-commerce has ushered in new opportunities for development. Companies are constantly expanding their global overseas warehouses to meet the needs of export companies.

Hu Bing, deputy general manager of Zhejiang Yiwu Danjun Jewelry Co., Ltd., said: “Due to the lack of logistics guarantee in the first half of last year, the company closed other cross-border platforms and only retained AliExpress stores where Cainiao provides logistics services. However, sales increased year-on-year. 5 times!” China’s foreign trade has grown against the trend, and demand for overseas warehouses has greatly increased.

  Liu Xiangdong, deputy director of the Economic Research Department of the China International Economic Exchange Center, said: “In order to reduce the risk of cross-border logistics caused by the epidemic, especially cold chain logistics, the construction of overseas warehouses is an important measure to ensure the stability and smoothness of the supply chain and to achieve effective adaptation between supply and demand. At present, many Chinese companies use cross-border e-commerce channels to actively deploy overseas warehouses, which will help stabilize exports and foreign trade, ensure a smooth supply chain, and boost overseas market layout."

  In terms of shortening logistics time and helping cross-border e-commerce sellers seize opportunities, overseas warehouses have obvious advantages.

But at the same time, the construction of overseas warehouses is faced with cooperation risks in geopolitics, laws, and markets. There are also shortcomings such as weak infrastructure, high construction costs, and insufficient capacity to withstand pressure.

  Liu Xiangdong suggested that for overseas investment and operation risks, in the future, we must deepen international cooperation and support enterprises to use free trade agreements or investment agreement rules signed by China to actively build relationships with local communities, fulfill social responsibilities, and effectively promote overseas warehouses to realize localized operations ; Regarding financing costs, it is necessary to make full use of policies and measures such as export credits, innovate the business model of cross-border e-commerce, carry out self-construction, joint ventures, leasing and other methods to build overseas warehouses according to local conditions, and avoid various overseas investment and operation risks as much as possible. Effectively improve the safety and economy of investment in overseas warehouses; for cross-border logistics integration issues, it is necessary to actively use bilateral or multilateral policies to facilitate cross-border customs clearance, optimize the layout of overseas warehouses, enrich the functions of overseas warehouses, and accelerate the exploration of various Unique supply chain optimization integration path.

  In 2020, the signing of RCEP is a new historic opportunity for cross-border e-commerce development and overseas warehouse construction.

Liu Xiangdong pointed out that RCEP includes tariff cuts and other content that will help improve the export competitiveness of small and medium-sized enterprises and promote the free flow of production factors within the region, which facilitates the construction of overseas warehouses for cross-border e-commerce companies.

Rules such as paperless trade, electronic authentication and signature validity are conducive to the intelligent construction of overseas warehouses, while improving the timeliness of cross-border logistics and delivery punctuality.

In addition, RCEP also makes corresponding regulations for cross-border data flow and storage, which can effectively prevent related risks in cross-border e-commerce operations.

  Zhang Jianping said: “It is expected that the number of overseas warehouses will increase in the future, and the operating efficiency will become higher and higher. Especially the construction of a new generation of intelligent logistics system will allow overseas warehouses to play a more important role and help cross-border e-commerce to stabilize Foreign trade makes a greater contribution."

  Overseas warehouse, a new station for "Made in China" and "going out"

  ● China currently has more than 1,800 overseas warehouses distributed in Russia, Japan, South Korea, the United States and other countries and regions.

  ● China overseas warehouses are mainly divided into three categories:

  -Overseas warehouses that provide third-party services for cross-border e-commerce sellers;

  ——A platform-based overseas warehouse that has a cross-border e-commerce platform and mainly provides services for platform customers;

  ——Growth-oriented overseas warehouses with good growth potential, great development potential, and certain characteristics.

  ● In July 2020, the General Administration of Customs launched a pilot program for cross-border e-commerce-to-business (B2B) export, and there are dedicated channels for overseas warehouse exports.

Xu Peiyu

Xu Peiyu