China News Service, Yinchuan, January 16 (Reporter Yang Di) "I really enjoyed skiing on weekends." On the 16th, at the Yahao Ski Resort in Liupanshan, Jingyuan County, Guyuan City, Ningxia, people came to experience skiing in an endless stream. Young man Li Yin also met two or three friends to experience the fun of ice and snow.
Since the beginning of winter, Ningxia has turned the "cold resource" of ice and snow into a "hot industry" for tourism, and has held activities such as national cross-country skiing competitions and youth winter camps to attract tourists from all over the world.
The star hotel in the desert (data map).
Photo by Yang Di
Taking Jingyuan County, Guyuan City, the southernmost city of Ningxia, as an example, taking advantage of the large amount of snowfall in winter and its proximity to Liupan Mountain, the county built the largest comprehensive ski resort in Northwest China in December 2019-Liupanshan Yahao Ski Resort , Provides a platform for tourists to experience ice and snow sports.
Tourists take pictures in the Wetland Park (data map).
Photo by Yang Di
Experience the fun of ice and snow in winter and the "desert starry sky" in summer.
Zhongwei City, located in the central and western part of Ningxia, is located on the edge of the Tengger Desert. The city has built China’s first star-themed resort hotel in the desert, integrating tourism, leisure, vacation, entertainment, and popular science. Southern tourists love it.
As the "hometown of the stars", Ningxia, which has excellent stargazing conditions, has made "Looking Up at the Stars" a new IP for cultural tourism. The "Reading the Stars" into Ningxia was also selected as the 2020 China Tourism Influential Festival.
Ningxia has an area of only 66,400 square kilometers, but it has mountains, rivers, deserts, forests, wetlands, canyons, grasslands, loess high slopes, Danxia landforms and other tourism resources. It is known as the "miniature bonsai of Chinese tourism".
As China's second global tourism demonstration province after Hainan, in recent years, Ningxia has developed global tourism in accordance with the model of "panoramic, full industry, full time, and all people", building the entire province into a "big scenic spot."
To this end, Ningxia held a large-scale cultural and tourism promotion event "showing cultural tourism, promoting excellent products, and promoting consumption" to promote 22 cities and counties through an all-media integrated marketing approach involving the entire district (city, county), the entire industry, and the entire industry chain. District, to achieve "attracting visitors to Nanjing", the event was also successfully selected as a marketing case of China's tourism influence in 2020.
At the same time, various places in Ningxia also relied on their own characteristics to polish up the "special business cards" of cultural tourism.
In Shizuishan, the "Meicheng", the local explored the development of industrial tourism and transformed the old coal factory into an industrial heritage park to rejuvenate the old coal city; in the "Lake City" Yinchuan, the local Yinchuan National Wetland Park was established for birds It has created a good habitat and has become the "bird paradise" in the northwest inland; Pengyang County, located in the mountainous area of southern Ningxia, planted lilies, peonies, February orchids, Gesang flowers, cosmos and other flowers on the dry farming terraces. , And successively held two terraced field festivals, 10,000 mu of flowers competed for beauty, attracting tourists from all over the world to come and watch...
Nowadays, "outing for bird watching in spring, looking up at the stars in summer, picking grapes in autumn, and snow carnival in winter" has become a reality in Ningxia.
Song Jiangang, director of the Ningxia Culture and Tourism Department, stated that Ningxia will strive to achieve an average annual increase in tourist reception by about 25% in the next five years, and total tourism revenue will exceed 100 billion yuan.
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