China News Service, Changsha, January 17 (Reporter Tang Xiaoqing) The Lunar New Year of 2021 is approaching. Reporters have been interviewing for several days and found that Chinese consumers are more willing to please themselves to the fullest extent of their ability when shopping, especially young people. "Consumption" is on the rise in China.
This is particularly prominent in the consumption of New Year goods.
Nowadays, cherries are at the peak of the market, and the Changsha Red Star Fruit Wholesale Market ushered in a sales boom.
Chen Jingmin, who has been in the market for more than ten years in the wholesale business of imported fruits, has sold more than 100 containers of cherries.
"Young people buy more. In addition to eating, they also use it to socialize, fall in love, and give themselves and others pleasure and comfort."
Ning Furong is making a model by herself and taking pictures of clothes in the store.
Photo courtesy of respondents
The custom-made New Year gift boxes that integrate the consumer needs of your own pleasure are also highly sought after, becoming the first choice for young people to give gifts during the New Year.
"This year's New Year's Day, we have combined with major brands to create a variety of exclusive customized gift boxes, and we have also integrated young people's favorite products with traditional culture to develop Chinese New Year gift boxes." said Zou Pengju, product development manager of an e-commerce platform in Hunan, Xinsheng Dai likes to buy clothes, shoes, hats, digital appliances for himself and his family.
The "2019 China New Year Products Consumption Report" released by an e-commerce platform shows that quality replaces price as the preferred factor for adult consumption. The daily consumption of nationals represented by "eat well" presents an upgraded feature that pays more attention to the "pleasure yourself" experience. Pay more attention to self and individuality, and emphasize brand and quality.
Young consumers are choosing clothes.
Photo by Tang Xiaoqing
Lin Meng, a "post-90s" girl who is engaged in the live broadcast industry in Changsha, has decided to order flowers for herself on the first day of the new year, and she will have to do beautiful eyelashes and red nails a year ago.
"They can represent my hobbies, and making myself happy is the biggest driving force for consumption." Lin Meng said.
The house sales manager Zhou Taochang ordered perfume, electric razor, and massage chair online to give away his family.
"After a year of hard work, I always have to be nice to myself. The most important thing is to please others." Zhou Taochang said.
The emerging "your oneself economy" has also allowed many industries to smell business opportunities.
Ning Furong, who runs a clothing store in Changsha, plans to go to Guangzhou to buy more red coats.
"Red clothes with a sign of celebration and good omen are popular during the Spring Festival." 80% of Ning Furong's customers are "pleasant consumers". During the New Year, holidays, promotion and salary increase, or to defuse negative emotions, she will buy new clothes.
"I also buy clothes and cosmetics when I have money, and I am happy when I buy them."
Zeng Zhen of the Flower Art Museum is also stocking New Year bouquets.
"Kumquats, begonias, which represent auspicious fortune and good fortune, and Phalaenopsis, which means happiness, are all my must-sell." Zeng Zhen said.
The flowers in Zengzhen Flower Art Museum are very popular among young people.
Photo courtesy of respondents
"Under the epidemic, consumers' attitudes toward life have changed to being happy in time, living in the moment, meeting people they want, eating what they want, and doing everything they want to do now." Consumer Insights Big Data from a financial group Changsha branch Analyst Xu Lu said that the consumption philosophy of Chinese consumers is no longer about keeping face and showing off famous brands, and they are more willing to spend more to please themselves.
Zhou Rui, a senior economic analyst at a securities company in Changsha, believes that the rise of “pleasant consumption” is inseparable from the improvement of the people’s economy and living standards. It is a manifestation of social progress and can stimulate consumption and stimulate domestic demand. The relevant departments can strengthen guidance and foster this A new consumption continues to enrich the consumer life of the people.
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