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Early morning delivery was mainly used by busy office workers and people who had difficulty going to the grocery store.

Since its inception in 2015, it has gradually gained popularity, increasing the size of the market and becoming more competitive.

In particular, as delivery has increased more recently due to corona, the size of the early morning delivery market, which was about 400 billion won in 2018, has grown five times in two years.

Now, the form is diversifying to the extent that farmhouses deliver early morning delivery directly from the mountains.



First, reporter Han Ji-yeon.



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This egg farm in Gyeonggi Province started shipping early this year.



We bet on the freshness of direct delivery from the production area.



[Yoo Jae-guk / President of'Dawn Delivery' Egg Farm: We have no choice but to deliver a day earlier, even an hour earlier.

(Otherwise) small farmers like us cannot win the competition with large companies.]



This is an egg that was laid in the dawn of today (15th).



The eggs collected in this way are shipped the same day and arrive at consumers the next morning.



You will receive fresh eggs before breakfast, so consumers are very responsive.



[Egg'Dawn delivery' users: If you order it through general distribution, you usually eat what has been spawned a few days ago.

In addition, early morning delivery is convenient even when urgently needed in the morning...

.] This



brightly lit laundry plant is busiest with preparations for early delivery from 6pm to 10pm.



Organize your last-minute laundry and finish packing.



From dry cleaning to daily laundry and blanket laundry, this laundry plant handles 10,000 pieces of laundry a day, most of which are delivered to consumers by early morning delivery.



[Jung-ho Choi/'Drying in the morning' laundry company employee: (Am) If my clothes were washed before 7 o'clock and came back, you can wear them that day.

There were such (customer) demands.]



Early morning delivery, which was mainly food ingredients, is expanding to various items and services.



Due to the non-face-to-face reinforcement caused by the corona, the market size is expected to exceed 4 trillion won this year as large retailers as well as small and medium-sized businesses are shipping early.



(Video coverage: Seol Min-hwan·Lee Chan-su, Video editing: Lee So-young)



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