Soft drinks have been on the rise in recent years.
Among them: alcohol-free wine.
Fathi Benni, co-founder of the start-up Le Petit Béret, was the guest of France Bouge on Europe 1 to discuss this new trend.
It is a bottle that at first sight looks like many others, with the mention Cabernet Sauvignon.
With one detail: this wine is… alcohol-free.
While this concept may seem surprising to many, it has met with real success.
In 2020, sales of non-alcoholic alcoholic beverages soared.
With the "Dry January", this challenge which consists of going without alcohol for a month, this new version of wine could well be invited on more and more tables.
Fathi Benni, co-founder of Le Petit Béret, mentioned this alcohol-free wine on the France Bouge program, Friday on Europe 1.
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A real bottle so that the consumer does not feel excluded
If you don't drink alcohol, you've probably been frustrated with having to settle for soda or juice with a good meal.
It is from this observation that the start-up Le Petit Béret, which offers non-alcoholic versions of alcoholic drinks (beer, wine, etc.), was created.
"The main expectation of the consumer who does not drink alcohol is not to have a difference. I have always been frustrated to be excluded with my bottle of cola or my little fruit juice while my friends had great cocktails or nice side drinks, ”says Fathi Benni.
"When you eat seafood, like oysters, it's frustrating to drink water. So why not create a drink, with a bottle shape very close to that of a wine bottle?", continued the co-creator of Le Petit Béret.
The taste: "not a copy paste of wine", with a lot of sugar
But what does this alcohol-free wine taste like?
"We wanted a drink with little sugar, natural and consumable by everyone. Our ambition is not to copy and paste wine", assures Fathi Benni.
To obtain this drink, the start-up carried out several years of research and development.
"There was a method, that of dealcoholized wines. We take wine, we vinify and we remove the alcohol. We have done five years of research and development: we take grapes, we press, and we create a technology. to give the expression of the grape without alcoholic fermentation and reducing the sugar content ", he explains.
"Our products contain only one to two grams of sugar per glass. We also eliminate pesticides and heavy metals. We thus have a drink with 0.001% alcohol. And we are five times less sweet than juice. grape, "said Fathi Benni.