Renault's new managing director, Luca de Meo, presented his strategic plan called "Renaulution" on Thursday morning, which aims to definitively turn the page Carlos Ghosn and relaunch the group, thanks to a strategy of clarification by brand. 

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Renault's new director, Luca de Meo, has promised a "Renaulution".

On Wednesday morning, he presented the details of this strategic plan, which aims to return to commercial success and definitively turn the page on Carlos Ghosn.

All in a context of regression of the automotive market, and while a savings plan of more than 2 billion euros was announced by the group last year.

Europe 1 takes stock of what we know about this "revolution". 

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"Reorganize the company by brands"

Luca de Meo already announced it a few weeks ago: we must expect a strategy of clarification, for more consistency and more profitability.

“The idea is to be able to get a vehicle out in three years rather than five years, so it involves simplification,” explains Arnaud Aymé, automotive specialist at Sia Partners, to Europe 1. 

"Concretely Luca de Meo is reorganizing the company by brand", continues the specialist.

"A Renault team, a Dacia team, an Alpine team, a team working on new services called Mobilize, to be more responsive and to move faster in the release of new products and services."

This is the end of the race for volumes of the Carlos Ghosn "era". 

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A director expected at the turn

There will also be an acceleration towards electric.

Admittedly, the ZOE is selling well, it is the number one electric car in Europe in 2020. But it is a bit lonely… for now.

The 100% electric Twingo has just arrived, there will soon be a Mégane as well as a Dacia Spring model, which must be the cheapest on the market.

Renault will also strengthen the Alpine brand, 100% sport.

And Luca de Meo will have to get results quickly.

Because if it has rather attracted internally so far - its successes at Fiat or Seat plead in its favor - the context is made very uncertain by the health crisis: last year Renault sales fell by 21%.