The National Markets and Competition Commission (CNMC) has proposed to the Government that it include
influencers
in a clear definition of "audiovisual communication service providers that are supported by video exchange platforms."
The Spanish Competition authority has published its report on the Draft General Law on Audiovisual Communication and calls on those responsible for the Ministry of Economy and Digital Transformation of Nadia Calviño to establish "
specific rules
for providers of audiovisual communication services that are supported on video exchange platforms, such as certain
influencers
. "
As the CNMC warns, "new forms of audiovisual services have emerged whose nature has not been easy to identify", among which are those "grouped under the concept of
influencers
or
opinion prescribers
."
Competition therefore highlights the need to classify some of these agents
as providers of audiovisual services so that they face the regulations
and do not remain outside the law.
"Until the relevant regulatory development is carried out, these providers must only comply, in addition to the general principles of audiovisual communication, to the specific obligations of protection of minors and consumer protection", they state in the CNMC for a gradual integration.
"The new Audiovisual Law has a vocation of permanence of at least another 10 years and it is more than foreseeable that in this period of time
these incipient agents will be more established and their role will be more decisive
. Thus, their inclusion in the regulatory framework is more than recommendable ", indicates the report of the CNMC, released this Wednesday.
Elrubius, in the image, is today the main
youtuber
and
influencer in
the country, according to the Noxinfluencer classifications that the Competition itself has used.
The CNMC has analyzed YouTube, Instagram TV, TikTok and Twitch to verify the activities of so-called influencers and the "possible presence of content that could violate the LGCA [the General Audiovisual Communication Law that currently governs] for not complying with some of the measures on commercial communications, such as the
lack of identification of advertising, or on the protection of minors
, such as the age rating in content not suitable for all audiences ".
Limits for platforms like Netflix
The future General Law of Audiovisual Communication intends that the new platforms are not left out of the obligations that the Spanish television channels must assume.
Thus, the text suggests that these service providers, such as Netflix, HBO, Amazon Prime Video or Disney +, dedicate
5% of their income in this country to financing European work
, and that at least 70% of that sum is destined to independent productions.
However, some companies such as YouTube (Google) are also free of these financial responsibilities, having been classified as a video exchange service and not as a provider of audiovisual services.
According to the criteria of The Trust Project
Know more
Youtube
Twitch
Instagram
Google
Disney
SeriesNetflix, HBO, Amazon, Movistar + ... Which streaming platform to choose?
CultureYouTube rectifies and returns to the platform 'Gaza', the documentary that won the Goya in 2019
CyberdependenceForty-five minutes that shook the world: what would happen if Google disappeared forever
See links of interest
Coronavirus today
Madrid snow
Real Madrid - Red Star
Real Sociedad - Barcelona, live