Illustration of an online purchase.



Caught between the surge in coronavirus cases and the management of Brexit, the British are living through difficult times.

But at least one thing they can boast about is that they are the kings of online business.

The United Kingdom appears to be the market where e-commerce has the highest penetration rate in the world.

Thus, last year, 84% of Britons bought at least one product on the Internet, according to the Statista Digital Market Outlook.

This is more than the United States and Japan (77%).

But where is France in this ranking?

And our German, Italian and Spanish neighbors?

Are Chinese Consumers Very Connected?

Do Brazil and Russia still have room for improvement?

To find out, take a look at the infographic offered by our partner, Statista:


Swiss ?

The French ?

The Belgians ?

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  • Infographics

  • Internet

  • Consumption

  • Economy

  • Ecommerce