2020 auto market release: the
top three are stable, Korean cars fall behind
Last year, which car company outperformed the market and which one fell behind has been determined.
According to statistics released by the Passenger Federation, the cumulative retail sales of passenger vehicles in the domestic narrow sense from January to December last year reached 19.288 million, a year-on-year decline of 6.8%.
Among them, the retail sales of passenger vehicles in the narrow sense in December 2020 was 2.288 million, a year-on-year increase of 6.6%.
At the same time, the sales ranking of passenger car manufacturers in 2020 was officially released. FAW-Volkswagen, SAIC-Volkswagen and SAIC-GM are still firmly in the top three seats.
However, the market performance of the top ten auto companies was mixed, and the overall changes were large.
Text/Picture Deng Li, All Media Reporter, Guangzhou Daily
Overall market: Growth rate is better than 2019
The data shows that compared with the -7.3% retail sales of passenger cars in China in 2019, the growth rate of -6.8% retail sales in 2020 is better than the performance in 2019. This is a rare achievement under the epidemic.
According to Cui Dongshu, secretary-general of the Travel Association, in the second half of last year, the macro-economy and export market rebounded unexpectedly, especially in the context of the epidemic situation in Europe and the United States, which stabilized consumer confidence.
In addition, the retail sales of new energy vehicles in the second half of 2020 will show a strong recovery trend, which will promote the strengthening of the auto market.
It is worth noting that although China's auto market has experienced a "V-shaped rebound" in 2020, the overall price trend of the passenger car market is generally stable, that is, there is no obvious increase in the price of the entire auto market.
Cui Dongshu said that this means that the Chinese auto market has entered a healthy and stable state of development, and new car prices and profits have become more transparent.
In addition, the overall performance of dealer inventory is good.
In 2020, the inventory of manufacturers will be reduced by 480,000 units, which is similar to the decrease in inventory of 600,000 units in 2019, forming a feature of strong destocking for two consecutive years.
At the same time, the destocking amounted to 74,000 vehicles in December last year, and the sales force was relatively strong, which is also a good preparation for the start of January this year.
Car companies inventory: the top three heads remain unchanged, and Korean cars are "left behind"
In 2020, the top five auto companies have sales of more than one million vehicles. Among them, FAW-Volkswagen has become the only auto company that has sold more than 2 million vehicles. The top three positions of North-South Volkswagen and SAIC-GM remain unchanged.
According to data from the China Passenger Transport Association, FAW-Volkswagen's sales volume in 2020 was 2.110 million vehicles, a year-on-year increase of 1.9%.
Compared with the performance of "North Volkswagen", SAIC Volkswagen of "South Volkswagen" fell by as much as double digits.
Japanese auto companies are the sector with the most obvious growth.
Both Honda and Toyota's joint ventures in China achieved positive growth. Among them, Dongfeng Honda and Guangqi Honda entered the top ten. Although Toyota's two joint ventures were squeezed to the 11th and 12th by their own brands, the growth is still gratifying.
In terms of self-owned brands, thanks to the good performance of new energy vehicles last year, Geely, Changan, and Great Wall are still in the leading position. Among them, Changan has increased by 22.4% year-on-year, becoming the car company with the largest growth rate among the top ten car companies.
At the end of the list, Chery Automobile replaced Beijing Hyundai, a representative of Korean cars that had not performed well in recent years, and entered the top 15 of the list, while Dongfeng Yueda Kia disappeared.
Although the luxury camp share and market ranking are not high, the sales volume is the most prominent.
The current high-end trade-in demand for consumption upgrades in the Chinese market is strong. The most prominent manifestation is that the sales of Mercedes-Benz and BMW both achieved positive growth of about 10%, outperforming the market.
[Summary] Intensified differentiation of auto companies
Glory blooms at the peak time, and practice with great concentration at the trough.
2020 is a year of testing "foundation" and innovation for every car company. Judging from the performance of each car company, it has shown a polarized development, the trend of differentiation between car companies has intensified, and the size of most companies continues to be below the break-even point. .
In particular, the SUV growth dividend no longer exists. Some of the OEMs that used SUVs in the past few years did not get any benefits, but faced bankruptcy. At the same time, the high growth of the new energy market gradually cooled down. With the end of the joint venture, the stock competition became fierce. , The share of independent brands began to be squeezed.
In addition, the leading companies of new car manufacturers have gradually become a climate, posing a threat to some traditional car companies that lack innovation. These warnings have caused some companies to work hard on model and brand streamlining, platform and technological innovation integration, and cost optimization. Otherwise, 2021 will still be challenging.