Qingchuang Toutiao Big Data


　　2700 Startups' Communication Influence in 2020: Transportation Takes the Lead

　　In 2020, the fate of start-up companies under the new crown pneumonia epidemic will be different.

Some companies are struggling to save themselves, some have turned up against the wind, and some have retired.

　　Looking back on the past year, Qingchuang Toutiao monitored the communication influence of 2,700 startup companies in 73 subdivisions, and released the 2020 TOP100 list (hereinafter referred to as the "Annual List").

Among them, 16% of the companies on the list are transportation, 15% are consumer, and 12% are online education, making them the top three in the industry.

It is worth noting that compared with the data of the 2019 communication influence list, this year, affected by the epidemic and other factors, the influence of tourism and real estate companies has fallen off a cliff, but the attention of medical companies has risen sharply.

New consumer and online education startups have achieved outstanding results

　　Looking back on 2020, the world is changing, the economic environment and the consumption environment are changing, and a new consumption era represented by live broadcasts is rapidly opening.

According to the data from Tianyan Check, my country's new live broadcast-related enterprises in the first 10 months of last year exceeded 28,000, which is five times the number of new ones in 2019.

With the "Internet marketing division" officially included in the "National Occupation Classification Dictionary" and the addition of live broadcast salesmen, the practitioners have obtained "official certification".

As a result, a large number of live broadcast related companies have been established, short video websites have also tested the field of water and e-commerce, and new consumption has also been labeled as "everything can be broadcast".

Among the many live broadcast startups, Douyin, Xiaohongshu, and Watermelon Video have always attracted media attention and ranked in the top 20 in the annual list.

　　It is worth mentioning that in 2020, start-up companies in the fields of new tea drinks, new domestic products and trendy play have not only won the favor of the "Generation Z" youth, but also won the recognition of the capital market.

Yixian e-commerce became the "first stock of Chinese beauty," followed by Bubble Mart as the "first stock of blind boxes."

Due to the explosion of the "first cup of milk tea in autumn", new tea shops such as Hey Tea, Naixue's Tea, and Tea Yanyue Se were once crowded, and they were consistently high in many monthly lists of the influence of Qingchuang Toutiao startups. .

According to a data, the total scale of the domestic new tea drink market in 2020 will reach 100 billion yuan, and it is expected to exceed 110 billion yuan by 2021, of which post-90s and post-00s will become the main consumers of new tea drinks.

　　While the epidemic in early 2020 made many industries press the "pause button", online education has become an industry "dark horse" that cannot be ignored.

The annual list shows that 10 online education companies targeting students of different ages, including GSX, 51talk, Xueersi Online School, VIPKID, Ape Guidance, Homework Gang, New Oriental Online, Liulishuo, Coding Mao, and Chiliguala, are on the list.

　　According to Tianyan Check data, as of October last year, there were 82,000 new online education companies, and the track became more and more crowded.

Will online education still be popular in the post-epidemic era?

Perhaps it is a proposition that should be explored in the new year.

"New car-making forces" enter the turning point

　　Whether it is new technologies or new patterns, the post-epidemic era ushered in a moment of change.

Represented by Ideal Car, Weilai Automobile, Xiaopeng Automobile, and Weimar Automobile, with “Internet + Electric” as the main engine, the intelligent operating system becomes the second engine. The car can run on the road and the Internet at the same time. Since the emergence of the new power of car-making, the industry has become very lively.

The popular events of Qingchuang’s headlines show that industry reshuffle and capital carnival make 2020 a watershed for “new car-building forces”.

　　Qingchuang Toutiao’s monthly ranking of startup companies’ communication influence shows that Ideal Auto’s formal submission of the US stock IPO document in July last year became the most media-focused event that month. One month later, Ideal Auto was listed on the Nasdaq in the United States.

On the evening of August 27 last year, Xiaopeng Motors completed the cloud ringing at its headquarters in Guangzhou and officially listed on the New York Stock Exchange.

Ideal Motors, Xiaopeng Motors, and Weilai Motors, which went public in 2018, became the "Big Three" and entered the top 12 on the annual list.

　　"New car-making forces" are favored by young people who dare to try new things because of the development direction of "intelligence, electrification, networking, and sharing".

New technological changes have brought a lot of new attention to transportation, and companies such as Haro Travel, Dida Travel, Byton, Meituan Bicycles, and Cao Cao Travel, which are closely related to the lives of young people, are on the list.

　　China Youth Daily·China Youth Daily reporter Meng Peipei Qiji Source: China Youth Daily