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German fitness facilities are losing part of their most important business due to the corona-related closings in January.
According to their own estimates, they are already losing a quarter of their new contract volume for the whole year at the beginning of the year.
"Normally November, December, January and February are the months in which the vast majority of new customers are acquired," said Birgit Schwarze, President of the Employers' Association of German Fitness and Health Systems (DSSV), WELT AM SONNTAG.
The industry suffered severe losses in sales last year.
"The damage from 2020 cannot be made up in 2021 at all," said Schwarze.
It must be expected that the recovery will drag on until 2023.
Industry experts see the very existence of small businesses at risk.
“If it comes to bankruptcies in the industry, it will essentially affect the individual studio operators,” Karsten Hollasch, partner and head of consumer business at the consulting firm Deloitte, told the newspaper.
"The variety of offers for customers is therefore less, which is bad for consumers."
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The operators of the fitness studio chains, on the other hand, are optimistic.
"I assume that business will recover and that growth will even accelerate after Corona," said FitX Managing Director Markus Vancraeyenest.
The pandemic has increased interest in fitness and the importance of health.
The full text is from WELT AM SONNTAG. We are happy to deliver them to your home on a regular basis.
Source: Welt am Sonntag