The official account of Kuaishou station "Kaishou Administrator" recently issued an announcement, announcing that it will further special crack down on the content of high-risk financial advertisements such as paid learning anti-collection on the platform, and publicized some users who violated the rules of paid anti-collection content.
It is reported that since Kuaishou launched the "Special Rectification Action for Paid Anti-collection Content" in June 2020, the platform has handled a total of 1989 illegal accounts, of which 559 accounts have been permanently banned.
Kuaishou rectified "paid anti-collection" and dealt with 1989 illegal accounts in six months
According to the relevant staff of Kuaishou community governance, in June 2020, based on user reports and on-site back-checks, Kuaishou platform found that a group of users on the site specially posted videos, violating the regulations and teaching people how to reverse collection, suspension of interest, and overdue payments. , And divert to your own live broadcast room, answer questions online and guide you to add WeChat to pay 99 yuan after joining the conference, providing consulting and guidance services.
Some make money by selling courses, joining clubs to provide teaching, and providing credit card tools.
These behaviors not only fail to help people in need solve their problems, but instead cause them to be prosecuted, affecting credit investigation, and becoming "a veritable" old man.
"What they talk about in the video is very shallow. They don't say some actual operation methods. When you leave a message to ask, they will guide you to pay for their services. After charging, they guide the arrears People negotiate installment repayments, interest rate reductions, and postpone repayments with banks or outsourced institutions, and forge the required materials for the debtors. Some anti-collection groups will use the name of helping the debtors to “protect their rights”. Outsourcing institutions or financial institutions conduct extortion."
It is reported that Kuaishou started a special rectification of paid anti-collection content in June 2020. In the past six months, the platform has handled a total of 1989 illegal accounts, of which 559 accounts have been permanently banned.
As the Spring Festival approaches, such content is beginning to rise again.
Continue to crack down on "anti-collection", Lao Tie should not believe in "paying money to avoid debt"
Kuaishou’s recent announcement shows that recently, the platform’s teaching "anti-collection" and content related to overdue repayment have become active again, and there are even acts of guiding others to conduct private transactions and commit fraud.
Kuaishou platform has always been cracking down on the release of high-risk financial advertisements such as paid anti-collection. Once violations are found, penalties such as deletion of works, limited time bans, and permanent bans will be imposed depending on the severity of the circumstances.
The key violations of this special action mainly include:
1. Suspected of maliciously disrupting financial order, such as illegal collection, illegal anti-collection, and illegal loan default;
2. Teaching financial knowledge such as anti-collection, suspension of interest rate and overdue repayment, and other behaviors such as offline drainage, selling courses for profit, and inducing others to pay for membership;
3. False publicity or exaggerated publicity of anti-collection related courses and tools to induce others to purchase, or to guide transactions to platforms with unknown qualifications, and to make guaranteeing commitments to related effects.
Some professionals analyzed that this type of "anti-collection" is mostly group behavior. Some people have overdue loans due to the epidemic, and collection intermediaries have failed performance, so they turned around and joined the anti-collection industry with huge profits.
According to the analysis of relevant staff in Kuaishou, from the perspective of the motivation for paying for anti-collection content, the account is not a personal behavior, but a gang and organized behavior. Such gangs mainly use the general public’s ignorance of financial knowledge and the anxiety of debtors eager to land. The mentality, the spread of knowledge in name, is essentially to make a profit through paying membership and selling lessons for a fee.
Most of these account works are made in batches using templates, and sometimes the video and live broadcast are not alone.
"Kaishou continues to crack down on bad content. Contents and behaviors that disrupt the order of the financial market, such as instigating and training others to fail to pay back, are also Kuaishou’s targets. Kuaishou will also adopt the form of private messaging for fixed investment while conducting special governance. Users of the platform’s practices send private messages to educate them. Through this special rectification action, we will further purify the community atmosphere and create a clear and bright community environment. Old irons should not believe in content that is obviously contrary to public order and good customs, such as "paying money for debt relief". Please actively report such content.” said the relevant staff of Kuaishou community governance.