Xinhua News Agency, Guangzhou, January 7 -
Title: home anti-aging beauty instrument, "black technology" or "Fudge surgery"?
Xinhua News Agency "Xinhua Viewpoint" reporter Mao Yizhu and Hu Linguo
Lifting and firming, improving skin texture, and promoting collagen production...On the online social platforms, home beauty devices that cost thousands of dollars and are under the banner of "black technology" have become anti-aging under the endorsement of celebrities and Internet celebrities. Artifact.
Relevant market surveys show that the sales volume of home beauty instruments has grown rapidly in the domestic market.
Many well-known home appliance brands and small appliance manufacturers have also stepped in.
In 2019, the sales of beauty and body equipment on Taobao Tmall platform alone reached 11.4 billion yuan.
During the "Double Twelve" period in 2020, nearly 250,000 orders for home beauty instruments were sold on Taobao.
So, what is the safety performance of this type of instrument?
What is the beauty effect?
The price is high, "looks beautiful"
"Multifunction integration of radio frequency, import, red and blue light irradiation" "You can move home the medical beauty technology without going to the beauty salon"...On the social networking platforms, there are countless and dazzling videos and web articles recommending beauty instruments.
Reporters have seen on major online shopping platforms that many home beauty devices are advertised as equivalent to "theatrical level", "3 minutes to lift the V face", "6 minutes to build water light muscle"... The store sales of the radio frequency beauty instrument indicated that the product light source is the same as the equipment in the medical beauty hospital, which is enough for home use.
A reporter from "Xinhua Viewpoint" found on the e-commerce platform that the price of home beauty equipment known as "black technology" ranges from hundreds of yuan to tens of thousands of yuan.
Mainly divided into the following categories:
Photoelectric heating.
Including radio frequency, laser, etc.
By heating the skin, it stimulates the regeneration of collagen to achieve the effect of firming the skin and improving sagging; import and export.
The effect of ionizing beauty equipment is to remove the dirt from the pores first, and then promote the absorption of nutrients; promote metabolism.
Also known as micro-current beauty instrument, it promotes cell metabolism, increases skin cell vitality, and achieves skin beautification effect; anti-inflammatory and repairing.
For example, red and blue light, blue light sterilization, red light help damaged skin to recover.
"These technologies are widely used in medical cosmetology, and there is no problem in principle. However, this kind of household equipment is relatively small, and the energy and effect are definitely different from those of medical equipment. It is impossible to see immediately." Peking University People's Hospital Department of Dermatology Zhang Lei said.
In addition, some home beauty instruments and advertisements promote "the wrong version".
Mu Zhanglei said that some products use micro-current technology to promote skin metabolism, but claim that they can "tighten and enlarge eyes"; some products have only a single function but are "given" multiple functions, such as It is an anti-inflammatory and repairing red and blue light technology, but it claims that it can also "anti-wrinkle and lighten lines."
"Home beauty equipment is in the blast of consumption, but the quality of the products is uneven. Most companies follow the production without scientific clinical trials, and exaggerate the promotion in the advertisement." said Lai Wei, director of the Dermatology Department of the Third Affiliated Hospital of Sun Yat-sen University.
The market is "wind" and "water" is muddy, and inferior products pose safety risks
The reporter's investigation found that the main problems of home beauty equipment include:
--Skin allergies.
Taking advantage of the "Double Twelve" discount, Ms. Li, in her 30s, bought a radio frequency beauty device with her best friend.
Soon after using it, redness and hotness appeared on the face and neck.
The doctor diagnosed contact dermatitis.
Ms. Li said that she had no history of allergies before, and she was rarely allergic to cosmetics.
On the third-party complaint platform, there are endless complaints about skin allergies caused by the use of home beauty equipment.
Mu Zhanglei, who treated Ms. Li, said that beauty equipment is not available to everyone.
First, it is not suitable for people with sensitive skin, and if the epidermis is damaged, it will aggravate allergic reactions; second, it is not suitable for pregnant women; third, the skin is being repaired after just finished the medical beauty items such as fruit acid peeling and water light acupuncture. It is not recommended to use beauty equipment.
Lai Wei said that some patients have damaged the skin stratum corneum due to the use of ultrasonic cleansers.
——Leakage and poor contact.
Consumer Ms. Zhang reported that in March 2019, she bought a beauty instrument priced at 3868 yuan in the online store. The merchant promised a two-year warranty, but within a year, the power cord and the machine were in poor contact. Problem: Consumers have purchased the beauty device for less than a year, and the beauty device often leaks electricity when it touches the face. The platform and the merchant will not refund or exchange the product because the return period has passed.
-The skin is burned.
Zhang Yunsong, chief physician of the Plastic Surgery Laser Center of the Second People's Hospital of Guangdong Province, said that when the temperature of the home-type cosmetic equipment exceeds 46 degrees Celsius, the human skin may be damaged.
Qualified products have protective measures, which can automatically stop heating when they reach a certain temperature, but if there is no protective measure, the temperature may continue to rise, which may cause burns.
In addition, some home beauty instruments are fake and shoddy.
The reporter's investigation on the e-commerce platform found that some home beauty appliances do not have information such as the name or address of the factory.
Consumer Zhong bought a certain brand of ultrasonic ion cleanser at the flagship store of Tmall Mall. The product webpage shows that the cleanser has the functions of "removing dead skin, whitening acne, and removing wrinkles". However, the consumer bought The outer packaging of the product and the actual product itself have no information such as factory name and address.
Many sellers of beauty instrument self-adhesive packaging "make the fake and real".
A Beijing technology company affixed a beauty instrument imported from Hong Kong to its self-made "Imported from Israel" label without authorization; several online shops used photos of well-known artists without the consent of others when selling beauty instruments of a Thai brand Commercial promotion.
It is urgent to improve the efficacy standards and make the effects "visible"
The relevant person in charge of the Shenzhen Consumer Council introduced that household beauty products are currently mainly classified as skin and hair care appliances in household appliances in my country, and the corresponding national mandatory standards are implemented.
In addition, the standard of "Skin Beauty Appliances for Household and Similar Purposes" officially implemented on January 1, 2019, mainly forms detailed assessment standards for safety, noise, electromagnetic compatibility and other requirements.
However, the above-mentioned standards are only electrical standards, and none of them are cosmetic effect standards.
"Most home beauty instruments are no problem theoretically and technically, but since they are not in the category of medical devices, it is actually impossible to judge whether they are effective or not." Zhang Yunsong said.
An industry insider told reporters that home beauty equipment involves many fields such as electronics, materials, clinical medicine, and poor technology or poor components, which will directly affect the effect of the product.
In October 2020, the group standard "Evaluation Specifications for Household and Similar Skin Beauty Appliances" drafted by China National Electrical Equipment Research Institute Co., Ltd. and other units began to implement.
The standard puts forward requirements for hygiene and safety, material safety, product performance evaluation, human skin safety evaluation, and human efficacy evaluation.
Huang Wenxiu, secretary-general of the Beauty and Other Appliances Subcommittee of the National Household Appliances Standardization Technical Committee, said that the most urgent task is to formulate mandatory safety standards for household beauty appliances as soon as possible, and set up a technical threshold so that the market supervision department can have a basis for spot checks and Supervision.