The US company Apple will in future link the annual bonuses for its managers to compliance with social values ​​and environmental standards.

This change will already take effect this year, it said on Tuesday in a company statement to the US Securities and Exchange Commission.

Group managers should be motivated to implement “high standards of value-based management” - in addition to good financial results.

The financial targets remained unchanged.

The company spoke of “Apple values” that must be adhered to, such as the focus on renewable energies, diversity in the workplace and good corporate governance.


All of this will flow into the decision on bonus payments - increases or decreases "by ten percent" are possible.

According to media reports, the bonus payments for Apple CEO Tim Cook rose last year - before the change came into force - by almost 40 percent compared to 2019, when iPhone sales were weak.

While the base salary of the group boss remained unchanged at around three million US dollars, Cook pocketed $ 10.7 million in additional payments.