The "home economy" is heating up sharply, the important pillar status of cultural industry exports is further highlighted, and the dividends of science and technology help industrial rebuilding
my country's game market returns to a period of rapid growth
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After experiencing low growth rates in 2018 and 2019, my country's game market can be said to return to a period of rapid growth in 2020.
In 2020, the actual sales revenue of the Chinese game market will be approximately 278.687 billion yuan, a year-on-year increase of 20.71%.
The sudden outbreak of an epidemic has sharply heated up the "home economy", and online entertainment has become a major choice for people to enrich their leisure lives.
A few days ago, NetEase Wenchuang Digital Economy Industrial Park, which settled in Chongqing Economic Development Zone, announced its official launch, and the first batch of 20 companies settled simultaneously.
In the eyes of industry insiders, this is a landmark event that Chongqing intends to deploy the game industry chain.
According to the "China Game Industry Report 2020", in 2020, the actual sales revenue of the Chinese game market will be approximately 278.687 billion yuan, a year-on-year increase of 20.71%.
The overseas game market revenue of independent research and development was nearly 15.5 billion US dollars, a year-on-year increase of 33%.
After experiencing low growth rates in 2018 and 2019, my country's game market can be said to return to a period of rapid growth in 2020.
A new force in the cultural and creative industry
According to data from the professional version of Tianyancha, there are currently more than 280,000 game-related companies in my country.
In terms of geographic distribution, the top three provinces in my country for the number of game-related companies are Guangdong, Jiangsu and Zhejiang.
Among them, Guangdong has more than 90,000 related companies, accounting for 32.98% of the total number of related companies in the country.
In the past ten years, the annual registration growth rate of game-related companies in my country has fluctuated and increased. In 2017, the growth rate reached a peak of 21.8%; in 2019, more than 65,000 game-related companies were added, the largest number in history. Of the year.
In 2020, my country will add over 58,000 game companies this year.
Among them, July is the month with the largest number of new companies, with more than 6,300 new companies per month.
Games are the art language common to the world, and the game industry is an important part of the cultural industry, and its status as an important pillar of my country's cultural industry exports has further highlighted.
Lin Qi, chairman of the A-share listed company who died young and from Youzu Networks, said many times before his death that a truly successful world-class IP needs to have a distinctive national character, embody the spirit of the times, and have a human nature that is universal in the world.
In many cases, playing games is doing culture.
Ao Ran, executive vice chairman and secretary general of the China Audiovisual and Digital Publishing Association, said that as an "emerging" part of the cultural industry, online games must also be one of the key directions for the development of the Internet cultural industry.
Let the game carry more and more social functions and pursue the maximization of social value, so as to give birth to new business formats and cultivate new kinetic energy.
On September 28, 2020, "Yuan Shen" under Shanghai Miha Tour was launched.
"The Original God" incorporates a large number of Chinese style expressions, including Soviet-style gardens, Hui-style water villages, and reeds in Chinese-language movies. The traditional elements in these Chinese-language movies are not only liked by Chinese players, but also by global players. Of players think it’s very fresh content.
Liu Wei, the president of Mihayou, said that after 30 days of listing, the global mobile game revenue of "Yuan Shen" reached 245 million US dollars.
Among them, the overseas market contributed nearly 163 million U.S. dollars, accounting for two-thirds of its total revenue, proving that the inheritance of excellent culture and business do not conflict, and they can even complement each other.
Xie Fei, CEO of Shengqu Games (formerly Shanda Games), said in his speech that in the past two years, the online game industry has launched a new round of "value game"-from "channels as king" to "content as king".
"At the moment when the demographic dividend is gradually disappearing, traffic thinking has gradually become weaker and cultural thinking has gradually become dominant." He said.
Ao Ran said frankly that the process of the development of the game industry tells us that game companies pay more attention to IP year by year, and they can also give full play to the resource conversion and value enhancement functions of high-quality IP, break trade and industry barriers, and try to reach more companies inside and outside the industry. Cross-border cooperation.
"Extend the industrial chain with'IP+' to achieve a win-win situation and even multiple wins."
Technology dividends help industry reinvention
5G is likely to become another technology that profoundly changes the gaming industry after smart phones, and it will manifest itself in the form of cloud games and VR games.
At present, the transformation of the game industry by technology is no longer questioned, and the biggest worry among major manufacturers is being left behind by new technologies.
After all, in the game industry, an explosion may represent an era.
Xiao Hong, CEO of Perfect World and a game industry expert, believes that it is an unavoidable fact that new technologies promote the development of the game industry.
For example, how to use AI?
How should cloud games using 5G networks be used?
This is a technical iteration.
"I think there is another very important thing, iterative innovation in content, which is very important." He said.
The "Foresight Report on China's Cloud Game Industry" predicts that by 2026, when China's 5G is fully completed, the domestic penetration rate of cloud games will reach 50%, with a scale of up to 300 billion yuan.
Currently, companies with a market value of more than 10 billion yuan account for 35.1% of the cloud gaming business.
Cloud gaming will become a new outlet for the existing game inventory market.
Perfect World began to get involved in 5G research and development as early as 2017, thus breaking the record of zero experience and zero cases of domestic cloud game publishing.
Although the revenue capacity of cloud games remains to be seen, this market is undoubtedly rich in potential.
And 5G also brings more imagination to the derivative industry of the game industry-e-sports.
Data show that the actual sales revenue of China's mobile game market continues to grow. In 2019, the actual sales revenue of China's mobile game market was 158.11 billion yuan, 18.03% year-on-year; the actual sales revenue of China's mobile game market from January to September 2020 reached 155.52 billion yuan.
According to the expectations of the relevant person in charge of the 5G Cloud Game Industry Alliance, as major manufacturers gradually expand their exploration of native cloud games, gameplay and operation design suitable for cloud game platforms will appear in the players’ vision, and the cloud game industry will follow It entered the explosive period and became the main operating carrier and distribution platform for future games.
Or usher in another spring
From the perspective of the development process of the game industry, every Internet technology upgrade brings new development opportunities to the game industry, provides new market opportunities, creates new business models, fosters new consumption habits, and gives birth to new leading companies. The emergence of new product forms and the formation of new industrial formats.
Yuan Min, vice president of Tencent Group, told reporters: "We are standing at a key cross-age node. The future has come and has unlimited possibilities. We are looking forward to working together to discover, create, develop and apply. In this exciting process , The game industry will usher in high-quality development."
In the development of the game industry, Beijing, Shanghai, Guangzhou and Shenzhen, which have obvious advantages, have made great strides, and Chongqing, which is located in the west, is also striding into this "blue ocean".
"Chongqing has a foundation in the game industry, and it can even be said that the foundation is very good." At the 23rd China Tourism Fair held in Chongqing a few days ago, Qin Xiaoyan, the head of the organizing committee, said that according to relevant statistics, companies engaged in the game industry in Chongqing There are more than 200 companies with more than 100,000 employees in upstream and downstream industries.
In the past, tourism fairs have been held in coastal cities such as Shanghai, Guangzhou and Shenzhen. The choice to come to Chongqing this time is also optimistic about the potential of Chongqing to develop the game industry.
Linghui Culture Communication Company first started in Chongqing and entered the game industry in 2013. It has successively cooperated with game giants such as Tencent and NetEase, and participated in the production and operation of well-known games such as "Glory of the King" and "Onmyoji".
At present, the company's Chongqing team has more than 300 people, with an annual output value of more than 100 million yuan.
One of the first Chongqing Software Industrial Parks, Chongqing Software Park, was signed as a major project at the Smart Expo on August 26, 2019, with a total investment of 10 billion yuan.
Within one year of the park's opening, many companies from Beijing, Shanghai, Guangzhou and Shenzhen have been attracted to settle in Chongqing.
Du Tingting, chairman of Chongqing Software Park, told reporters: "In the future, Chongqing Software Park will, with the strong support of the government and the cooperation of all parties in the industry, develop the talent training base for the game industry, and develop many outstanding cultural and creative talents at home and abroad. The introduction of enterprises into Chongqing will provide good services for local game companies in Chongqing and welcome another spring in the game industry."
Zhang Jin, deputy director of the Management Committee of Chongqing Economic and Technological Development Zone, said that in order to attract more companies to grow together, the Chongqing Economic and Technological Development Zone is planning to introduce a series of support policies, from the establishment of enterprises, the research and development of popular games, the release and launch of games, the purchase of game tools Certain subsidies will be given to overseas platform evaluation and product agency.
In addition, in the financing of game companies, the Economic Development Zone will also provide certain encouragement and support based on the amount of financing obtained by the company.
Our reporter Li Guo, intern Wu Jiangmin