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Last year, wine imports reached an all-time high of 260 billion won.

Even though the December amount has not been reflected in the statistics, it is about 40 billion won more than the previous year's income.

Even looking at the sales of liquor at hypermarkets, wine sold more than beer or soju.



There is also an analysis that the corona situation has affected this wine consumption, and reporter Jeon Yeon-nam pointed out in many ways.



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The rapid growth of the wine market was largely influenced by the prolonged corona 19, and'home alcohol' or'home party' became a trend.



It has turned away from the image of expensive liquor to drink on special days, and has become a liquor enjoyed in everyday life with a low frequency.



[Park Hee-bong/Guro-gu, Seoul: Somehow, when I go outside, I meet a lot of people, and that's why most of them drink a lot of (wine) at home.] As the



range of products such as ultra-low-priced wines under 10,000 won became more diverse, the consumer base became younger and expanded.



In recent years, not only can you easily buy wine at a convenience store, but also a service that allows you to select and pay for wine to drink in advance through a convenience store app, and receive it easily.



[Kim Do-gyun/Gwanak-gu, Seoul: Since there are a lot of convenience stores near my house, I tend to live after work at convenience stores.



These days,

reservations are also available, so it is easy to purchase.]

Thanks to this craze, sales of domestic wines that have not been seen have also increased.



[Choi Jeong-wook/Director of the Korea Wine Production Association: (Korean wine) Online purchases have increased a lot, and convenience store sales have been starting a while ago.

People in their twenties find Korean wines that can be easily found in marts (sometimes.)]



However, the proportion of domestic wines is still very small, with less than 1%.



Research to improve the quality of domestic wines recognized as fruit wines and marketing to promote the brand are required.



(Video Editing: Seonghun Jung, VJ: Hyunwoo Park)