China News Service, January 4th. According to the Ministry of Commerce website news, during the New Year's Day holiday of 2021, all localities will actively take measures to prevent epidemics and ensure market supply to meet the diverse consumption needs of the masses during the festival.
According to the monitoring of the Ministry of Commerce, the national consumer market operates smoothly and orderly during the holiday period, with smooth and active supply and marketing, and sufficient supplies of daily necessities.
Data map: On the morning of January 1, the breakfast shops in the streets and alleys of Wuhan overflowed with aroma and steam.
Wang Fangshe
Promotional activities organized in an orderly manner, the consumer market is prosperous
Under the premise of preventing and controlling the epidemic, all localities actively organize various consumption promotion activities in accordance with the Ministry of Commerce's "Guidelines for Promoting Consumption at the End of the Year and New Years" and according to the characteristics of the holiday market.
According to monitoring by the Ministry of Commerce, during the three days of the holiday, the average daily sales of key retail enterprises across the country increased by 6.2% year-on-year.
First, the promotional activities are brilliant.
Major companies in Shanghai launched brand exhibitions, cultural and entertainment gala, amateur competitions and other welcoming cultural and entertainment fusion interactive activities, starting the "shopping New Year's Eve" boom "first shot"; Inner Mongolia, Liaoning, Sichuan, Henan and other companies held "New Year's Eve Carnival Week" , "Welcome to the new year, buy without closing", "New Year's Eve" and other activities, the consumer market is active.
The sales of key monitored retail enterprises in Qinghai, Hebei, Chengdu, and Guangzhou increased by 14.0%, 4.0%, 11.9% and 7.5% year-on-year respectively.
According to UnionPay business data, offline consumption of key monitored merchants across the country increased by 7.4% year-on-year.
Second, the hot spots of commodity consumption are prominent.
Driven by various promotional activities, basic consumer demand such as food has grown steadily. Seasonal clothing, home appliances, digital products, gold and silver jewelry are favored by consumers and have good market sales.
According to the monitoring of the Ministry of Commerce, during the three days of the holiday, the average daily sales of food, clothing, home appliances and jewellery of key retail enterprises increased by 3.5%, 22.8%, 9.9% and 10.3% respectively.
Sales of the seven duty-free shops in Hainan's outlying islands increased by 213% year-on-year.
Third, service consumption picks up faster.
Online meal ordering, popular food, and Internet celebrity dining have become the protagonists of the festive catering market. Watching movies and exhibitions, leisure tours around, reading and music are all popular.
During the three days of the holiday, the volume of food delivery in Beijing increased by more than 17% year-on-year, the operating income of key catering companies in Zhuhai City increased by 3.4% year-on-year, and the operating income of key national catering companies monitored by UnionPay Business increased by 2.7% year-on-year.
According to data from relevant institutions, the national movie box office reached 1.299 billion yuan, of which 601 million yuan was on New Year's Day, an increase of 107.12% year-on-year.
Actively do a good job in epidemic prevention and supply in the business field
Before the holiday, the Ministry of Commerce issued the work notice and the "Technical Guidelines for Epidemic Prevention and Control in Shopping Malls and Supermarkets" and other four prevention and control guidelines, and organized the national business system to hold video conferences to coordinate the prevention and control of the epidemic during the Spring Festival on New Year's Day in 2021 and ensure market supply And consumption promotion and other related work. The competent commercial departments at all levels strengthen the market monitoring of daily necessities, do a good job in the production and sale of goods sources, implement the government reserves of daily necessities, and do a good job in the release work as appropriate. 300 daily necessities through trains in Beijing can be used at any time to ensure the supply of affected communities. Shanghai ensures that the average daily vegetable storage capacity is more than 6000 tons. Xiamen and other meat and vegetable companies have established a supply guarantee network. The Shenyang Municipal Bureau of Commerce has formulated an emergency protection plan to prepare 11,000 tons of daily necessities such as grain, oil, meat, eggs, and milk to ensure that the citizens need it on holidays.