Sales of the first sale of this major department store decreased by 40% to 50% due to the reduction of sales of lucky bags as a countermeasure against the infection of the new coronavirus.
Sales for the month of last month also fell sharply, and each company had a tough year-end and New Year holidays.
The sales of the first sales of major department stores by the 3rd of this month are the same as last year because the sales of lucky bags were reduced due to measures against the new corona and some of them were moved forward by the end of the year to disperse the sale time. Compared to the time, "J. Front Retailing" and Takashimaya, which operate Daimaru and Matsuzakaya, decreased by about 50%, and Mitsukoshi Isetan Holdings' two stores in Tokyo and Sogo / Seibu decreased by about 40%.
In addition, according to the preliminary sales figures released by each company last month,
▽ "J. Front Retailing" decreased by 19.1%,
▽ Hankyu Hanshin Department Store 16.5%,
▽ Mitsukoshi Isetan Holdings 11.7%,
▽ Takashimaya 11.4%,
▽ Sogo and Seibu decreased by 9.6%, respectively.
During the year-end sales season, sales of New Year dishes, Christmas cakes, luxury brands, etc. were strong in some areas, but the re-expansion of the new Corona caused sluggish customer growth, which had a major impact on sales.
One department store representative said, "Depending on the state of emergency being considered and the content of the request from the local government, it may be even more affected."