New Year's Day single-day box office broke 600 million, breaking the highest record in the same period

  New Year's movie starts off

  With a new year and a new look, Chinese films have a good start.

According to the real-time box office data of Maoyan Professional Edition, as of 24:00 on January 3, the total box office for the New Year’s Day holiday in 2021 reached 1.296 billion, a new year’s box office record; on January 1, the single-day box office surpassed 600 million, a new year in Chinese film history. The highest box office record in a single day.

  Facing the impact of the new crown pneumonia epidemic, the Chinese film market has taken the lead in recovering and continuing to pick up in the world's major film markets.

According to data released by the National Film Administration, the total box office of Chinese movies in 2020 reached 20.417 billion yuan, and the top 10 movies in the box office for the year are all domestically produced.

  "Send You A Little Red Flower" Leads the New Year's Day Box Office Life Story Impresses the Audience

  At noon on January 2, Mr. Wang and his wife lined up in front of the ticket gate at Wanda Cinemas, Yunyan District, Guiyang City, Guizhou Province.

In 10 minutes, the domestic film "Send You A Little Red Flower" will start.

"Considering the epidemic, I did not choose to travel on New Year's Day this year, but went to the cinema near my door to watch a movie." Mr. Wang said.

  "From the New Year's Eve on the 31st, more and more audiences come to the theater to watch movies, and the attendance rate of several well-known movies is very high." According to the staff of the theater, among many New Year's "blockbusters", " "Send You A Little Red Flower" became the audience's favorite movie.

"There are 20 games arranged every day, and the attendance rate of the games after 7 pm is about 70%."

  It is reported that "Send You A Little Red Flower" is the second part of Han Yan's "Life Trilogy". The movie features two young people played by Yi Qianxi and Liu Haocun as the protagonists, showing two anti-cancer families. The story confronts and thinks about the ultimate problem of life that every ordinary person will face.

As of 24:00 on January 3, the total box office of the movie for 4 days has exceeded 758 million, leading the box office on New Year's Day.

  Han Yan said that the trickle of life makes people laugh with tears, and the cruelty of reality cannot stop people's yearning and pursuit of beauty.

"In 2020, we have experienced a lot of epidemics and disasters. We hope that this movie can bring strength and warmth to more people."

  With the sound of the ending song, the end of the film was a real short "Easter Egg", which moved many viewers.

In the short film, there are takeaway boys who continue to deliver meals due to illness, shopkeepers rushing to deliver goods in the flood, teachers who have injured legs and jumped into the classroom with crutches, and students who take care of sick support teachers. It is a character who is still struggling to live in pursuit of beauty under various difficulties.

  "In 2020, the entire society is fighting against disease. The theme of this film-overcoming difficulties and actively embracing life is also in line with current social sentiments. The stories in the film will therefore have a healing effect in a broader sense. "On the well-known movie scoring website Douban, a netizen commented like this.

  In addition to "Send You A Little Red Flower", this year's New Year's Day files also include 6 new films including "Warm Hug", "Ponyo on the Cliff", "Little Broken Child, Big Number One Scholar" and other 6 new films on the screen, covering warm dramas, Comedies, cartoons and many other types.

Data shows that the top three movies on the first day of New Year’s Day accounted for about 90% of the box office of the whole day, and they were all domestic movies; among them, "Send You A Little Red Flower" contributed 256 million yuan in a single day, and "Warm Hug" 》A single day contribution of 160 million yuan.

  The 6 films on New Year’s Day meet the needs of diverse audiences, and the audience has a strong desire to enter the cinema to watch movies

  During the New Year's Day, many cinemas in Beijing ushered in wave after wave of peaks under the strict implementation of the prevention and control measures of 75% attendance.

The staff of Guang’anmen Cinema told reporters that from the evening of December 31, 2020, the movie-watching enthusiasm has been heating up. “The film schedule is very full on the three days of New Year’s Day, and the attendance rate is always high. All the theater staff are on duty. Cooperate with the work of screening guarantee, epidemic prevention and control."

  Yu Chao, Deputy General Manager of Capital Cinema, introduced, “This year’s New Year’s Day file is better than last year’s New Year’s Day file both from the audience level and the film content level. This is a more intuitive manifestation of data and at least shows the audience’s view. There is enthusiasm for movies. From the perspective of content supply, the supply of excellent domestic films did not appear to be empty due to the suspension of business for six months. This is the most gratifying. In 2021, we may have more excellent films. look forward to."

  According to Zhang Guotao, a researcher at Communication University of China and secretary-general of the Film and Television Society of China's Higher Education Institutions, the six films released on New Year's Day are of various types, which are more in line with the current diversified audience needs. This is also an important reason for the booming movie market during New Year's Day.

"For example, "Send You A Little Red Flower" tells a realistic story of fighting against the disease, which is very moving; "Warm Hug" takes the comedy route, and "Bomb Disposer 2" is a Hong Kong film that focuses on action crime. The quality is relatively high and can meet the tastes and needs of different types of audiences." Zhang Guotao told reporters.

  On the other hand, under special times, citizens still have a strong desire to go to the cinema to watch movies, and the demand side is also showing a strong trend.

"At the end of the year, everyone has more ritual needs to enter the theater to watch movies. This is the driving force in the movie that no amount of publicity can reach. The demand of the audience is actually the main driving force of the market." Dianying Media Manager Xiao Fuqiu told reporters.

  Strictly in place for theater epidemic prevention and control, and multiple measures to ensure movie viewing safety

  While the enthusiasm for watching movies is high, the epidemic prevention and control must not be slack in the slightest.

Recently, there have been sporadic cases in many places across the country. How can movie theaters maintain the "safety barrier"?

  Measure body temperature, scan QR code for identity registration, provide hand sanitizer... On the evening of January 3, at the Guang'anmen Cinema in Xicheng District, Beijing, the reporter saw five or six spectators line up at the entrance, passing by and showing the health treasure. , Measuring body temperature, checking mask wearing and other strict prevention and control "procedures" before entering the theater.

  At present, the theater mainly uses online real-name reservations and non-contact ticket sales to reduce the chance of personnel contact.

On the first interface of the ticket machine in the lobby, there is an animated prompt of "Daily Epidemic Prevention Tips", and next to the ticket machine is a striking epidemic prevention and control prompt board.

  "Before entering the theater, the staff provided me with 3D glasses, but also provided me with a disinfectant wipes. When I entered the theater and wearing a mask, I could smell the disinfectant water." Mr. Guo, who came to watch the movie that night, said before the film opened. , The staff also specifically emphasized that you must not take off your masks in the hall, and you must drink and eat outside the hall.

  Only when the prevention and control measures are in place can the audience watch with peace of mind.

The reporter saw that after a movie was shown, two staff members entered the theater and sprayed or wiped and disinfected the seats, armrests, and ground.

According to the staff of the Capital Cinema, key areas such as self-service ticket machines and public area facilities are disinfected once every 2 hours, while the auditorium's seat armrests, 3D glasses and other audiences directly contact objects are disinfected once per session.

  In order to more calmly meet the small peak of New Year's day movie viewing, theaters in various places have taken precautions, always tightened the string of epidemic prevention and control, strictly performed prevention and control duties, and prepared for epidemic prevention in advance.

In Changchun, Jilin Province, in addition to the "routine" actions such as entering the venue to scan codes, take body temperature, place hand sanitizer, and regularly disinfect and clean, some theaters have installed unmanned mask vending machines in the halls in response to cases where audiences forget to wear masks.

In addition, the cinema has also set up an isolation room, once fever occurs, people can be isolated and observed for the first time.

  "After the theater resumed work, it has been advocating online ticket purchases, and the current online ticket purchase rate is close to 95%." said He Feiyu, manager of the Victory International Store at Kainuo Star Cinemas in Hohhot, Inner Mongolia.

  "The recovery of the film industry must be based on the effective control of the epidemic, so that everyone can enter the cinema with confidence." Zhang Guotao said.

  In 2020, the total box office of Chinese films reached 20.417 billion yuan, taking the lead in recovering and continuing to pick up in major global film markets

  On the first day of 2021, the single-day box office exceeded 600 million, which is impressive; there is also an exciting number: the National Film Administration released data, the total box office of Chinese films in 2020 reached 20.417 billion yuan, achieving the best results in the global film market .

Among them, the box office of domestic movies was 17.093 billion yuan, accounting for 83.72% of the total box office. The top 10 movies at the box office of the year were all domestic movies.

  "Faced with the severe impact of the new crown pneumonia epidemic, the Chinese film market has taken the lead in the global film market to recover and continue to pick up, and its main industry indicators are among the best." The official of the National Film Bureau said, "This fully demonstrates the institutional advantages of Chinese films. , Comprehensive strength and development resilience."

  2020 is an extraordinary year, and it is also true for Chinese movies.

Although the box office output in 2020 will only recover to about 30% of 2019, considering that the film industry has withstood the most severe challenge since the new century, theaters closed in the first half of last year, crews were suspended, transactions stopped, production, distribution, screening, supporting services and other industries All links in the chain are affected, and it is not easy to achieve this result.

  In response to the impact, the competent authorities have successively introduced policies to subsidize and support film companies, theaters or film and television bases that have been severely affected by the epidemic; industry organizations have called on properties to reduce rents, property fees and other fees for theaters, and guide theaters to maintain equipment maintenance ; The film and television shooting base exempts the crew from venue fees and provides subsidies to the extras; many companies and practitioners use the rest period to practice "internal strength"...

  "Our country has adopted a series of powerful measures to curb the spread of the epidemic, and has won valuable opportunities for the country's economic development, including the film industry. It can be said that this is the most critical factor for the survival and development of Chinese films." According to Jia Leilei, Director of the Research Department of the Chinese Film School of Beijing Film Academy and a distinguished professor, although film is an industry, a market-oriented and commercialized cultural product, the state’s support for the industry, especially the effective control of the epidemic, has made the film industry Get alive.

  The film market started off well, and it is also the epitome of the "return of blood" of the Chinese economy.

"Chinese films performed well in the global market downturn, which actually proved the benign development of China's economy, including social management, social system, and scientific epidemic prevention." Jia Leilei said that these are the most important foundations for the development of the film industry.

  "On the one hand, there are many excellent directors, screenwriters, and practitioners in Chinese films, and the supply of high-quality content is increasing. On the other hand, there are many audiences looking forward to movies in China, and the market demand is strong. Together, they have contributed to the recovery of Chinese films." Said Chen Daoming, chairman of the Home Association.

  Under the normalized epidemic prevention and control, the uncertainty of the film market still exists and cannot be taken lightly

  The film festival is a window to observe the recovery of Chinese films.

Under the epidemic situation, the Shanghai International Film Festival, Beijing International Film Festival, and Hainan Island International Film Festival will be held as scheduled, which will be even more significant in this special year of 2020.

  Majid Majidi is a famous contemporary Iranian film director. As an international guest, he was invited to participate in the 2020 Third Hainan International Film Festival.

  “I’ve heard that the epidemic in China is controlled very well, and I am even more surprised to see it with my own eyes after I came to China. It’s not easy. With the stagnation of the film industry in many countries, including Iran, the Hainan Island International Film Festival has resumed Bring confidence to filmmakers." Majid Majidi said.

  The epidemic has severely impacted the global film market.

According to the "Movie Blue Book: Global Film Industry Development Report (2020)", the global movie box office in 2020 is only 20% of 2019.

Japan’s "Sankei Shimbun" recently published a report titled "New Crown Epidemic Hits U.S. Film Industry", mentioning that most cinemas in the U.S. were closed from March to May last year. Later, cinemas in some states were subject to restrictions. It reopened, but cinemas in New York and Los Angeles, the largest markets, have been closed.

  In contrast, the Chinese film market restarted earlier and recovered quickly.

According to the "Theatrical Film Prospective Report for 2021", China is expected to have 262 new films on the screen in 2021, including 242 domestically produced films. The development prospects are promising.

  Nevertheless, under normalized epidemic prevention and control, uncertainties affecting the development of the film industry still exist.

At present, the epidemic situation in China presents an intertwined pattern of sporadic cases and local clusters. The epidemic situation across the country is generally controllable, but the prevention and control situation is still severe and complex.

On January 3, Zhao Lian, deputy director of the Dalian Municipal Health Commission, introduced that this round of the epidemic in Dalian has a fast spreading speed, multiple scenes, strong spreading power, and super spreading.

  For movie theaters, the environment is relatively closed, air circulation is poor, and people are relatively concentrated. Compared with other places, the risk of cluster infection is greater.

In Zhang Guotao’s view, while being optimistic, we must always maintain an attitude of being prepared for danger in times of peace. “The film industry must put epidemic prevention and control first, implement various prevention and control measures accurately and scientifically, and promote the film industry under normal conditions for epidemic prevention and control in a steady and orderly manner. development of."

  In terms of content supply, Zhou Kui, an associate professor at Communication University of China, believes that in the face of uncertainties brought about by the epidemic, Chinese films need to use better content and richer channels to fill the supply demand of the future market in order to maintain the high quality of domestic films. The momentum of development continued.

"In 2021, Chinese filmmakers need to use greater wisdom, greater feelings and better stories to support the Chinese film industry in the post-epidemic era." Zhou Kui said.

(Reporter Chai Yaxin Hou Ke)