Chinanews, December 30th, 29th, 2021 Shuanghui Meat Products Manufacturer Development Seminar was held in the form of video conference.

In this conference, Shuanghui Development established the main venue in connection with Wanzhou International, and set up 19 branch venues across the country.

Nearly 900 people including the chairman of the board of directors of Wanzhou International and the chairman of Shuanghui Development Wanlong, the president of Shuanghui Development Ma Xiangjie, the executives of Wanzhou International, Shuanghui Development, and the meat products division, related project managers, sales area managers and dealer representatives, etc. Participate online.

The meeting was chaired by Du Junfu, Secretary of the Party Committee of Shuanghui Development.

  2020 is a very extraordinary year in global history, and it is also a very special year in the history of Shuanghui.

The sudden outbreak of the new crown pneumonia epidemic has severely impacted the domestic and foreign economies. Coupled with the impact of the African swine fever epidemic, various challenges in the Chinese meat industry have been intertwined and superimposed, bringing great difficulties and challenges to the development of manufacturers.

Faced with an unprecedentedly complex situation, under the leadership of Chairman Bandung, Shuanghui manufacturers worked together to overcome the difficulties, strictly implemented the epidemic prevention and control system to ensure safety, actively resumed work and production to ensure supply, and accurately focused on the promotion of new products and adjusted the structure. The steady development of enterprises under special circumstances.

  2021 is the first year of the "14th Five-Year Plan". China's meat industry is undergoing a period of profound changes in the post-epidemic era. Facing the profoundly changing internal and external environment, Bandung stands at the height of the development of the global meat industry and is a leader in Shuanghui. Draws a magnificent and realistic development goal of the "14th Five-Year Plan", which clarifies the goals and determines the direction for the management teams and customers at all levels to cope with the new round of competition and achieve a new round of development.

He also said that in the next five years, Shuanghui will continue to adhere to the general direction of “adjusting structure, expanding network, promoting transformation, and increasing scale”. Through industrial base transformation, logistics industry upgrading, product structure adjustment and domestic and foreign resource integration, etc. The enterprise has become a super-large meat enterprise with more prominent main business, more supporting auxiliary business, more complete industrial chain, dual circulation of domestic and foreign trade, and stronger strength.

  Looking forward to the "14th Five-Year Plan", Ma Xiangjie, president of Shuanghui Development, said in his speech that from an external perspective, domestic new crown pneumonia epidemic prevention and control are effective, and with the gradual improvement of national regulatory policies, consumer brand awareness continues to increase, high standards and strict requirements , Standardized large enterprises will gain more room for development.

From an internal point of view, after recent years of exploration, practice and accumulation, the company’s various management mechanisms have been improved, various epidemic response measures have been more complete, branding has been rejuvenated, product research and development have been refined, marketing and promotion have become fashionable, and market operations have been professionalized. Orderly advance.

As a benchmark company in the industry, China Shuanghui has the confidence, conditions, and ability to continue to develop a large-scale, optimized industry, multi-benefit, and strong strength during the "14th Five-Year Plan" period to build the best domestic meat food service provider .

  Zhao Guobao, Vice President of Shuanghui Development and General Manager of Meat Products Division, delivered a theme report at the meeting, comprehensively summarizing the operation of Shuanghui's meat products industry in 2020, and proposed specific solutions and operational ideas for new changes in the new market situation. At the same time, an in-depth interpretation of the sales policy for 2021 is provided to provide comprehensive guarantee for further market development and expansion of production and sales.

  According to the "2020 Alliance Business Incentive Plan" of the Meat Products Division, this conference commends 60 award-winning dealers who have won the Outstanding Contribution Award, Market Growth Award, Low Temperature Breakthrough Award, and New Product Promotion Award. The award ceremony will be held in each branch venue. get on.

In the subsequent communication session, outstanding distributors not only shared their successful experience in product promotion in the new consumer environment, but also fully discussed and deeply analyzed the innovation and upgrade and policy support in the company’s "14th Five-Year Plan" to start a new journey. , Build dreams together, enlighten you.

  The blueprint has been drawn, and it is time to forge ahead.

Shuanghui will continue to adhere to Bandung’s guidelines of “adjusting structure, expanding network, promoting transformation, and increasing scale”, and promote the transformation of enterprises to deep processing, to a combination of meat, egg, milk, vegetable and grain, to fast-moving consumer goods, and to a service-oriented enterprise .

While adhering to food safety, Shuanghui will continue to make precise efforts in product research and development, marketing innovation, channel building, market development, etc., continue to promote brand rejuvenation, and build a foundation for achieving the development goals of the "14th Five-Year Plan" and to build China's largest , The world's leading meat service provider has a firm vision.