Chinanews.com, December 31, is approaching the end of the year. Looking back at the upcoming 2020, the sudden new crown epidemic disrupted the pace of life of the whole people and brought new challenges to various industries.
In the real estate sector, development companies are gaining momentum through online development and innovative marketing models.
It is true that challenges are opportunities.
By combing the performance of different companies, we can find that those industry “leaders” who are facing difficulties and innovating and enterprising can create new results and make new breakthroughs in the face of difficulties.
Country Garden Group is one of them.
It is understood that for many years, Country Garden has strived to become a high-tech comprehensive enterprise that creates products for a better life in the world with its diversified development strategy.
Bo Zhilin Robot Experiment Center
Building a good house is Country Garden’s social responsibility
It is the duty of every real estate company to build a good house.
But the actual implementation depends on the actual actions and effects of each company.
As the main business of Country Garden Group, real estate has faced drastic market changes over the years, and achieved good results through a stable and far-reaching strategy to resist various storms.
Such as the rapid recovery of sales performance, rising steadily, financial stability, ample land reserves and reasonable layout, and have been recognized and affirmed by international authoritative rating agencies.
"It is our responsibility to society to understand the connotation of'good house made in Country Garden' and to serve all those who pursue a better life. This is our responsibility to society." At Country Garden's recent monthly management meeting, Country Garden Group Chairman Yang Guoqiang reiterated this point.
It is worth noting that in the face of the negative impact of the epidemic this year on the industry, Country Garden’s monthly equity sales have achieved year-on-year growth for seven consecutive months since March, and all indicators of the company are better than those of its peers.
In particular, relying on the self-developed ASM self-purchasing machine and the Phoenix Cloud online platform independently developed by the Group, Country Garden’s “unmanned smart case” has achieved remarkable results.
According to the company’s latest announcement, Country Garden’s accumulated equity sales in the first 11 months of this year reached 557.84 billion yuan, a year-on-year increase of 3.33%.
According to the information on Country Garden’s official website, as a practitioner of China’s new urbanization for more than 20 years, Country Garden has repeatedly examined the safety, health, beauty, economy, applicability and durability of houses with the spirit of craftsmanship. So far, it has brought modernization to more than 1,200 towns In the face of the city, more than 4.5 million homeowners have chosen to live and work in Country Garden: Country Garden’s garden landscape and life square make local people linger, clubhouses and property services make life comfortable and safe.
Nowadays, the real estate market has gone through a period of high-turnover development. In the process of transformation, real estate enterprises pay more attention to the pursuit of quality, and at the same time provide more complete products and services for diversified and personalized needs.
As analyzed by the China Index Academy, the incremental market in the domestic real estate market will remain relatively high in the next few years, and the market space is still large enough to lay the foundation for the industry's performance growth.
In this regard, Yang Guoqiang is also full of confidence: “All Chinese who pursue a better life are struggling every day. When they have appropriate economic conditions, their first consideration is to live better. In the future, many people will pursue a better life. With good schools, good facilities, and a good life, they will enter the city and buy houses in the county and town."
The unmanned harvester and the unmanned grain transporter demonstrate cooperative operation skills and are transporting grain
Robot business in full swing
Currently, Country Garden has planned a new corporate positioning: to become a high-tech comprehensive enterprise.
For this reason, Country Garden has deployed construction robots, robotic catering, modern agriculture, new retail and other new business formats around the main real estate business.
It is understood that in the leading real estate industry, Country Garden builds a full-cycle smart construction system through the development, manufacturing and application of construction robots.
Especially in terms of robot building. Since this year, robots for floor leveling, floor cleaning, general logistics, indoor spraying, and automatic steel processing have been used in projects in Shunde and Yangjiang. The quality of construction has been supervised by Party A, general contractor and supervision. The parties shall jointly accept and approve.
All these are based on Guangdong Bozhilin Robot Co., Ltd.
Up to now, Bo Zhilin has more than 50 construction robots under development, and nearly 40 of them have been put into site testing.
At the same time, Country Garden catering robots are also entering the national market in multiple formats.
In May 2019, the Qianxi Robot Group, a subsidiary of Country Garden, was established. In just over a year, it achieved rapid progress from 0 to 1 in R&D and manufacturing, system construction, and overall operation.
It was at the 22nd China International High-tech Achievements Fair that ended last month, Country Garden’s Qianxi Robot Group made its debut with a number of self-developed robots, including the "Aid Hubei Fighting Epidemic" independently developed by Qianxi. Products such as container claypot rice robots, "Heavenly Delicacy" Chinese food and hot pot cloud track system, burger robots, and five-grain soybean milk robots have attracted great attention.
According to the data, Qianxi Group has successfully created a new “5+1” smart catering business that includes Chinese food, hot pot, fast food, claypot rice, noodles and stand-alone equipment, and has successfully operated 18 restaurants in Foshan, Guangzhou, Jiangmen and other places. The robot restaurant, with more than 300 stand-alone catering robots of various types, has been operated in hospitals, commercial centers, scenic spots, universities, government and enterprise units in more than 10 provinces and cities including Beijing, Jiangxi, and Shaanxi.
Chinese Food Cloud Track
Diversified businesses go hand in hand
Today, Country Garden’s major business sectors are in full swing.
For example, Country Garden, led by its diversified development strategy, has also achieved initial results in modern agricultural business, smart seed industry bases, unmanned farms, etc., and has expanded overseas large-scale agriculture, R&D services, smart seed industries, and modern agricultural industries. Park and other plates.
On October 11, in the Sanjiang-Country Garden unmanned farm project in the Great Northern Wilderness, an on-site demonstration of agricultural machinery unmanned operation witnessed the latest achievements of Country Garden's modern agriculture.
With the aid of satellite navigation and positioning, the unmanned harvester and the grain-receiving machine cooperate tacitly to complete the task of harvesting and receiving grain in a short time.
It is reported that, in addition to the Heilongjiang Jiansanjiang unmanned farm test and demonstration project, Country Garden has carried out extensive deployment in the field of modern agriculture, achieved steady development, and achieved many results.
For example, building "China Seed Valley" in Wuhan to promote the development of China's seed industry; joining hands with the National Hybrid Rice Center to help Africa achieve food security; acquiring Huada Agriculture to explore the construction of modern agriculture across the industrial chain.
It is understood that in addition to the three major business sectors of real estate, agriculture, and robotics, Country Garden Group has also actively invested in public welfare undertakings and raised poverty alleviation to the height of its main business. Data shows that Country Garden has invested more than 8.7 billion yuan in public welfare and helped 9 provinces in pairs. 337,000 poor people in 14 counties have helped 14 poor counties get rid of poverty, and have explored in practice a long-term, blood-forming, replicable, and sustainable targeted poverty alleviation mechanism, contributing Country Garden’s wisdom to innovating social forces and participating in poverty alleviation mechanisms And scheme.
In the future, with the in-depth layout of these diversified businesses and the continuous enhancement of synergy with the main real estate business, Country Garden’s advantages in the entire industry chain will be further strengthened and become its core competitiveness that cannot be replicated to respond to any market changes and move forward steadily. .
As Yang Guoqiang said: “What is unchanged in Country Garden is always changing.” Maintaining a sense of anxiety and constantly innovating and improving in accordance with environmental changes are the secrets of maintaining vitality.