2021 China's tourism goes inward
Starting in 2021, under the conditions of normalized epidemic prevention and control, China's tourism will still face certain development pressure, but this will also be a year for China's tourism industry to fully explore its endogenous power.
In 2020, facing the impact of the new crown pneumonia epidemic, China's tourism industry will practice its internal strength, seek transformation, seek opportunities, seek changes in the new, and gradually recover.
The development of quality, technology, and branding that the Chinese tourism industry has gradually explored in recent years has become clearer.
This year is the beginning of the "14th Five-Year Plan", and it will also be the year when China embarks on a new tourism development. The upward and forward development momentum of China's tourism will not change.
Red tourism development
This year marks the 100th anniversary of the founding of the Communist Party of China. Red tourism is bound to usher in a big development, adding fire to the high-quality development of domestic tourism.
At present, in order to promote the local red business cards to more tourists and tell the local red stories and development stories, many places have actively started to formulate new red tourism development plans.
According to data released by the Ministry of Culture and Tourism, the number of red tourism in my country in 2020 exceeded 100 million. During the "13th Five-Year Plan" period, red tourism maintained a market share of more than 11% in the domestic tourism market.
After nearly 20 years of development, my country's red tourism has formed a variety of integrated development models such as "red + green", "red + folk", and "red + rural", becoming an important way for poverty-stricken areas to get rid of poverty and will continue to help rural revitalization .
In addition, in recent years, tourists participating in red tourism have shown younger and family-oriented trends, and red tourism has become an important "social classroom".
Only by quality
In the past year, inbound and outbound tourism has basically stagnated, and domestic tourism has become the absolute main force in the Chinese tourism market.
Although huge consumer demand exists, how to truly attract tourists to come and stay is still a problem that plagues most domestic scenic spots and attractions.
The special development background brought about by the new crown pneumonia epidemic has made many domestic tourist destinations accustomed to “relying on the sky” to realize that the innate tourism resources alone cannot meet the needs of tourists.
This year, people's travel consumption habits have undergone major changes, and the pursuit of safety, privacy, and personalization has been greatly improved compared to the past.
Price is no longer the most important weight in tourists' travel decisions. People pay more attention to product quality and experience, and are willing to pay for high-quality and good service.
This objectively promotes the transformation and upgrading of tourism destinations, and the post-epidemic recovery of the tourism industry cannot be a duplication of the old development model.
"High-quality development" has been frequently mentioned by various tourist destinations, promoting the "high-level recovery" of the tourism industry and becoming the guiding principle for tourism development in various regions.
As Qin Dingbo, deputy director of the Chongqing Municipal Commission of Culture and Tourism said: “Tourism has become a popular way of life, but quality is the soul of the tourism industry.” In 2021, more and more tourism companies will usher in recovery and rebirth. Competition in the tourism industry will become more intense, and quality will become the only bargaining chip in the competition.
The proportion of "plus points" is getting higher and higher
"To understand a place, you might as well start with tourism." In recent years, as a window to show the image of a city, the tourism industry has received increasing attention from local governments. It is not only reflected in the fact that tourism has become a pillar industry in many places, but also an important part of local green development. The component is also reflected in the strong driving effect of the tourism industry.
In 2020, the development of all kinds of live sales is in full swing. Whether it is to help the sales of products in poverty-stricken areas or in the display of local tourism products, local tourism resources are not only important "media", but also unique products, and they have become local An important way to increase visibility.
Compared with economy, culture, history, etc., tourism is a "plus point" of a city. Nowadays, it accounts for an increasing proportion.
Travel is life.
In 2021, the tourism industry entering a well-off society will continue the characteristics of its happiness industry, and it will also become an important reference for a city's "livability index" and "happiness index".
"Digitalization" helps upgrade
At the beginning of 2020, hundreds of millions of Chinese people fighting the epidemic at home participated in various "cloud tourism", "cloud viewing exhibitions" and "cloud shopping". Traveling through online means has become a unique feature in the development of China's tourism industry in 2020. landscape".
According to Bai Zhiwei, vice president of Tong Cheng Yilong, the new crown pneumonia epidemic has objectively accelerated the digitalization and intelligentization of China's tourism industry.
Since then, many tourist destinations have accelerated their digital construction.
Digitalization has boosted the tourism industry, which is particularly evident in Hangzhou, Zhejiang.
As one of the first batch of 15 national cultural and tourism consumption model cities announced by the Ministry of Culture and Tourism, Hangzhou makes full use of "Internet +" to stimulate new consumption of cultural tourism, which is an important reason why its cultural tourism industry can lead the country.
By organizing live broadcasts, launching cultural tourism consumption projects based on online platforms, and launching smart tourism application scenarios such as "20-second scenic spots admission" and "30-second hotel check-in", Hangzhou's tourism industry has recovered rapidly, reaching 15 sub-provincial levels across the country. The degree of recovery is the highest among the cities.
In November 2020, the executive meeting of the State Council determined a series of measures to support the development of "Internet + tourism", to promote the in-depth integration of the Internet, big data, artificial intelligence and tourism, especially the construction of smart scenic spots, through time-sharing appointments, Services such as traffic monitoring and digital tour guides can better serve the needs of mass tourism; on December 23, 2020, the head of the Resource Development Department of the Ministry of Culture and Tourism stated at a press conference of the State Council Information Office that in the future, they will use the power of the Internet. Good integrated marketing, to promote a number of emerging tourism products and destinations.
Yin Jie