Since entering the third quarter, major domestic hotel groups have ushered in a strong recovery.

New Year's Day is approaching, how about hotel bookings in popular domestic cities and holidays?

01

Shanghai: The Bund New Year's Eve Hotel Booked Hot and Popular Room Types Sold Out

　　At a hotel near the Bund in Huangpu District, Shanghai, the person in charge told reporters that the Bund New Year's Eve and light show, as a traditional project in Shanghai, have always attracted many tourists.

　　Zhang Wenjun, general manager of a hotel on the Bund in Shanghai: At the time of the New Year's Eve on December 31, Kanjiang's best apartment type-the Bund panoramic big bed room was sold out.

In addition, the unit bookings with river views are also particularly good. It is expected that the occupancy rate will reach 100% on New Year's Eve on December 31.

Guo Guo of Hangzhou is a travel expert with 3 million fans on the entire network.

She is on a business trip in Shanghai to shoot and try to stay in a new hotel.

She told reporters that housing near the Bund is already very tight.

In her opinion, business has been good since the second half of the year, especially hotels in popular tourist destinations.

　　In addition, according to data released by the travel platform, the number of hot spring hotel bookings has soared recently, and the average booking price in many places has exceeded the same period last year.

In terms of hot spring hotel destinations, Suzhou, Guangzhou, and Changbai Mountain are among the top three.

From the geographical point of view of consumers who love hot springs, Guangzhou ranks first. Jiangsu, Zhejiang and Shanghai are also the main players in the hot spring industry, occupying 2-6 places, respectively, Hangzhou, Shanghai, Suzhou and so on.

　　Huang Yuzhou, vice president of a travel platform, said that each autumn and winter season is the peak of hot spring product reservations. In December, the number of hot spring product reservations increased rapidly. This year's hot spring consumption peak period is expected to continue until March next year.

02　　

Large hotel groups open new stores to accelerate expansion in the fourth quarter, the industry welcomes the strongest recovery season

　　Although 2020 is a special year, the hotel industry has suffered heavy losses, but neither domestic hotel brands nor multinational hotel groups have stopped opening new stores. The second half of the year will usher in a wave of store openings.

　　On Renmin Road in the center of Shanghai, an art hotel specializing in urban vacations has just opened for less than two months. The hotel has more than 200 rooms, with a starting price of around RMB 800.

The person in charge said that although this year is subject to the epidemic, the company's group still opened many new stores.

The number of stores opened this year is the largest since the establishment of the Huazhu high-end brand, with 45 stores already.

Not only domestic hotel brands, but multinational hotel groups are also accelerating the pace of opening stores this year.

Huang Jie, vice president of a large international hotel group in China: The newly opened Waldorf Astoria Xiamen has milestone significance for us. It is Hilton’s 300th hotel in China.

　　Hou Lebang, managing director of an international hotel group in Shanghai Xintiandi: We are about to open two new hotels, one in Hangzhou, which will open at the end of this month, and we will open a new hotel in Changsha in the first quarter of next year.

According to analysis by industry insiders, the accelerated expansion of hotel groups stems from my country's strong recovery and overall improvement in the industry space.

According to statistics from the China Hotel Association, since the beginning of this year, more than 100,000 small and medium-sized single hotels have closed down. After a large number of small and medium-sized hotels and homestays have closed, large hotel groups are speeding up their openings.

In addition, the internal circulation promotes the strong recovery of the domestic hotel industry. Market participants believe that the domestic hotel industry will continue to improve in the fourth quarter and the first quarter of next year.