China News Service, December 30. On December 30, at the opening ceremony of the gongs and drums on Huayuan Road, Lushan County, Henan, Suning Retail Cloud’s 8000th store opened in Henan.
Ye Fei, general manager of Haier Smart Home ecological platform, Peng Chao, general manager of Hisense Group’s China marketing headquarters, and other manufacturers’ representatives, Gu Wei, senior vice president of Suning.com, Liu Huaili, assistant to president of Retail Cloud Group, and Wang Lingjun, general manager of Henan Suning, etc. District leaders attended the opening ceremony.
So far, Suning Retail Cloud has successfully won the "key match point" in a grand battle to consolidate the retail landscape of the county and township market, and fully march towards the strategic goal of 12,000 stores in 2021.
In just three years, the retail cloud has reached a scale of tens of billions. The fire of "smart retail" has started a prairie fire, which has caused profound changes and reconstructions in the retail ecology of the county and town market, and has demonstrated a vigorous transformation. war.
From deep dilemma to hard work, the real chapter of retail in the ups and downs of the business sea is fully revealed
Fang Guodong, who was born in 1986, is a typical "small town youth". From his birth to school to getting married and starting a family, he has been going around in the small city of Lushan, Henan.
After graduating from junior high school, Fang Guodong worked hard in the local building materials industry to save his entrepreneurial capital thanks to his ability to endure hardships.
Seeing the peak of the local real estate industry development, Fang Guodong took the hard-won "first pot of gold" into the trend of home appliance retail.
Although he has been prepared for the difficulties that may be encountered in starting a business, the reality still gave Fang Guodong a head.
"Inventory pressure is too great. I can only see inventory but no profit for the whole year." This is Fang Guodong's biggest feeling when he runs a traditional store.
At the same time, the presence of seven or eight homogenized stores in the local area, and new problems such as reduced passenger flow under the impact of e-commerce have put Fang Guodong in a deep predicament.
Fang Guodong said frankly, “Traditional stores can only be dragged away in the face of market changes and have no way to fight back”.
After a friend's introduction, Fang Guodong learned about Suning Retail Cloud.
After contacting Henan Retail Cloud and investigating on the spot, Fang Guodong found that "the retail cloud operation method has fully supported the store in terms of brand, product, operation, logistics and after-sales, not only the management is simpler, but the operation is also more profitable."
In August of this year, Fang Guodong's first store officially opened.
Sales exceeded 500,000 yuan on the opening day, and the total sales in the first three days exceeded 1 million yuan.
The opening of this store gave Fang Guodong a lot of confidence, and his idea of "one step forward" became even stronger.
As Suning Retail Cloud ushered in the 8000th store, his second store also officially opened, "This time the number one should be stable."
The 8000th store nationwide in three years, retail cloud interpretation of textbook "sinking blitz"
In the vast sinking market, China's 6.3 million couples and wives shops account for 40% of the retail share, and the stickiness of traditional favored businesses urgently needs to be grafted with advanced production tools.
In this context, Suning Retail Cloud uses the “rural surrounding the city” to reshape the stock market by directly attacking the essential value chain reconstruction and digital empowerment, and quietly completed its “strategic location” for the sinking market. , Quickly completed the coverage of 8,000 stores in 3 years, deducting the textbook-style "sinking blitz".
The epidemic in early 2020 brought many industries to a halt. Suning Retail Cloud took advantage of the trend to launch an industry-leading “online” strategy, helping county and town stores to avoid the risk of closing stores through “live + community + tweet” digital tools.
In February, the retail cloud achieved a year-on-year growth of over 200%. The household appliance industry achieved a year-on-year growth of 33% when the home appliance industry fell 36% in the first quarter.
In March and April, the epidemic was gradually brought under control, and the demand for online office and home study broke out.
Many small-town owners have transformed into "li Jiaqi in the small town", using live broadcasts to bring goods, and sales of tablets, computers, printers and other products are booming.
After the arrival of summer, the "small town goods-carrying kings" used live broadcasts and social tools to sell refrigerators and air conditioners to fully out of the predicament during the epidemic.
Data shows that the retail cloud sales scale in the second quarter increased by 170% year-on-year, and the retail cloud business entered a stage of rising against the trend, with steady and continuous growth in the third and fourth quarters.
In 2020, Suning Retail Cloud will grow by more than 100%, achieving a sales scale of 20 billion, with a monthly maximum GMV of 2.8 billion, and building nearly 3,200 new stores, which has achieved an "acceleration" of development.
In July 2017, Suning Retail Cloud was officially born.
On September 30th, Lianyungang Baitabu, Suzhou Guoxiang and Zhengzhou Baisha stores opened together, and the retail cloud project entered the trial and landing stage.
After repeated strategy tests and model revisions, Suning's retail cloud model successfully ran through and entered the stage of rapid replication development from the exploration period.
In the following two years, the retail cloud model used digital means to empower traditional stores, while also providing franchised stores with full-chain support from store location selection, decoration design, product placement to after-sales service.
In 2018, Retail Cloud expanded across the country at a rate of 185.8 new stores per month, creating an industry miracle of opening 3650 stores in 18 months.
From the sprouting in 2017, the following two years entered a period of business polishing and precipitation. In 2020, it ushered in a continuous explosion of business. In three years, the retail cloud broke through and became a butterfly, perfectly achieving the "three consecutive" growth from exploration, precipitation to explosion jump".
Resolve the pain points of retail in counties and towns in an all-round way, deduct a battle of change
Facing the impact from online e-commerce and the involution of traditional retail channels, traditional retailers also have a strong need for change. However, the stores are completely independent and not only need to prepare their own goods, but also face high inventory pressure and high capital occupation. Multiple obstacles.
Facing the wave of digital economy development, they are unable to build digital operation management tools alone.
Focusing on the real problems that franchisees will inevitably encounter in the process of transformation, such as lack of traffic, high inventory, poor experience, and weak digitalization, Suning Retail Cloud provides a one-stop smart retail solution around these pain points.
The market environment of counties and towns has its own peculiarities, and the “traffic swallowing” from e-commerce and decentralized traffic distribution are its basic background.
Suning Retail Cloud adopts online and offline dual-line operations to help stores successfully break the "traffic anxiety".
Offline, Retail Cloud helps stores deepen the county and town market through periodic promotional activities, store exhibitions and training, and wall-painting advertisements; Online, Retail Cloud uses the combination of "scene social + community + live broadcast" to create small stores The large traffic in the store, and with the help of tools such as WeChat, Twitter, and Tuike, as well as various social gameplay such as fission, group joining, and spike, provide space for the secondary growth of the store.
"High inventory pressure" is a common problem encountered in traditional retail operations, and the problem of capital occupation is symbiotic.
In order to help stores truly realize asset-light and inventory-light operations, Suning Retail Cloud has launched the "Yuncang" tool. Merchants can choose to temporarily store the goods in "Yuncang" after placing an order. After the store pos is issued, the "Yuncang" will send one-click goods.
This model not only ensures the flexibility of offline stores, but also has the efficiency of e-commerce.
In addition, the innovation of the supply chain model of "sell first, buy later" reduces inventory pressure while also improving store turnover efficiency.
In public perception, "scattered and small" is the main label of the county and town consumer market, and the problem of poor shopping experience is in urgent need of reform and reconstruction.
Suning Retail Cloud has exported a unified beauty exhibition plan in 8,000 stores across the country.
In the terminal store of 150-500 square meters, the full-brand and full-category product management greatly enriches the range of choices for consumers.
In the shopping scene, online scenes such as “cloud shelves”, micro-shops, live broadcasts, and social groups, which are virtual sampling tools in stores, meet consumers’ full-time and global consumption needs, and bring consumers in counties and towns away from the first-line Different products and services.
With the empowerment of store digitalization, the retail cloud solves the problems of insufficient storage, insufficient funds, and single goods in traditional stores in counties and towns through digital tools such as cloud warehouse, fast melting, cloud shelf, cloud POS upgrade, and price information, making the products exposed Achieve significant improvements in efficiency, operational efficiency, product selection efficiency, etc.; through retail cloud easy-to-go stores, "multi-track retail cloud", three-in-one butler and other business format alliances and operation improvement tools, to achieve strong alliances and methods in small stores , Improve store sales and conversion efficiency.
Suning Retail Cloud enters the era of 10,000 stores and becomes the "bridgehead" of Suning's opening and empowerment in the new decade
"In the future, we will continue to optimize the open collaboration of Suning's retail cloud platform, link more partners to grow together, and contribute to the preferential upgrade of the domestic circulation industry," said Gu Wei, senior vice president of Suning.com.
With the official launch of Suning Retail Cloud 8000 stores, Suning Retail Cloud’s 2021 Wandian plan officially kicked off.
Standing at a new starting point, Suning Retail Cloud will continue to lead the profound changes in this sinking market with an efficient, open and transparent attitude, and go all-out toward the strategic goal of "one town, one store".
In the coming new decade, Suning Retail Cloud will usher in a brand new development opportunity with the "cloud network million stores" as an important opportunity.
In Suning’s latest top-level design, "Yunwangwandian" focuses on openness and empowerment, and Suning Retail Cloud, as "Suning’s most successful innovative practice in Internet retail development", is capable of assuming the “carrier” of Suning’s smart retail capabilities. Heavy duty.
Through in-depth docking with Suning.com's online platform, retail cloud stores will gain more diversified traffic sources, customer acquisition scenarios, and activity gameplay.
For a long time, home appliances and 3C have constituted the basic market for Suning's continuous deep cultivation.
The accelerated pace of consumption upgrades in county and town markets has put forward higher requirements for the full-category operation of retail cloud.
In order to meet the consumption upgrade needs of residents in counties and towns, Suning Retail Cloud, the "Smart Retail Cube", will continue to load more product categories and functional services.
From the exploration of the furniture track to the creation of household consumption scenes such as dining and guest bedroom, bathroom and bathroom, Suning Retail Cloud will rely on the replicability of the model to continuously reshape the retail consumption ecology of counties and towns, and bring good products to users in counties and towns. , Good service.
In the product camp of retail cloud, C2M dedicated machine is the product line of retail cloud.
Suning Retail Cloud uses C2M product strategy to convert consumer behavior data into the driving force of product production, thereby realizing the reverse reconstruction of the traditional production link, shortening the production distance and improving production efficiency, but also more in line with the consumption needs of the county market .
In the Wandian era, Suning Retail Cloud will work with manufacturers to create 100 core dedicated models to help brands quickly sink and stores quickly occupy the local market.
Facing the imminent 10,000 store era, Suning Retail Cloud plans to build 800 service areas in 36 regions across the country, using "super managers" to establish a binding relationship between area operation managers and corresponding stores, and follow up the overall store in time Sales and product operations and provide targeted guidance and assistance.
It needs to be emphasized that this kind of assistance is immediate and continuous for stores, and can help stores quickly keep up with Suning Retail Cloud’s strategic adjustments and product evolution.
In the process of promoting the convergence and integration of digital capabilities and the real economy, Suning Retail Cloud is also gradually deploying and constructing new retail infrastructure for county and town markets, completing the all-round reconstruction of the retail ecology of county and town market users, scenarios, and supply chains.
Liu Huaili, assistant to the president of Suning Retail Cloud, said: Suning Retail Cloud will provide high-quality products and services, while providing platform-based empowerment, while promoting precision production in upstream manufacturing, thus comprehensively boosting the county economy and accelerating the pace of physical retail transformation , Deeply participate in the construction and improvement of the modern industrial system.